Context Hub Personalisation with 50-50 split

Question

Hi All,

We are trying to implement personalisation for A/B testing for a AEM component using Context Hub.

We have 2 variations of a Component and we need to personalise based on 50-50 Split.

So out of 100 users 50 users should see variation1 and 50 users should see variation2.

This will not be based on Chrome brower or any such condition.

We need to do it using context Hub.Is it possible to do that using context hub. If yes,how can we implement that.

Adobe target it is possible but can it be done using context hub ?

EstebanBustamante · Accepted Answer

Hi,

The simple answer is No. Contexthub is meant for personalization, not for AB Testing. A/B testing and personalization are related but distinct techniques used in digital marketing and user experience optimization. You can check this thread for more info: https://experienceleaguecommunities.adobe.com/t5/adobe-experience-manager/ability-to-do-a-b-testing-within-aem/m-p/352776

Hope this helps.

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