AEM Screens Player Personalization

Hello, we have a requirement to personalize AEM Screens Content.

I've tried Context Hub and AEM Targeting and it works fine with site and browser previews.

But it doesn't seem to work when it's already played into AEM Screens Player.

Result is that, Context Hub doesn't get swapped Ex. "{countryCode}"

And if Component is Targeted, it then doesn't show in AEM Screens, just black screens.

Is this a known bug? Thanks.