AEM redirect rule for Dam path

Question

Hi Team,

We received a customer request on below requirement,

If we hit the domain (eg: abc.com) it should redirected to particular dam page /content/dam/demo.pdf

It will be helpful, if someone could provide me the exact rewrite rule for this.

Thanks in advance!

giuseppebaglio · Accepted Answer

hi @anushaat you can add this mod_rewrite rewrite rule to your Dispatcher configuration (e.g., in rewrites/rewrite.rules or your virtual host configuration):RewriteEngine OnRewriteCond %{REQUEST_URI} ^/$RewriteRule ^/$ /content/dam/demo.pdf [L,R=301]Alternative (with PT flag for internal rewriting):RewriteEngine OnRewriteCond %{REQUEST_URI} ^/$RewriteRule ^/$ /content/dam/demo.pdf [PT,L]Here is the explanation of flags:FlagPurpose^/$Matches only the root path (/)R=301Sends a permanent redirect (301) to the browserPTPass Through - internally rewrites without sending redirect to browserLLast rule (stops processing further rules)Super small example of a virtual host (just for demo purpose): ServerName abc.com RewriteEngine On RewriteCond %{REQUEST_URI} ^/$ RewriteRule ^/$ /content/dam/demo.pdf [L,R=301] If you're using AEM as a Cloud Service, consider using the Pipeline-free URL Redirects feature instead:Create a rewrite map file in DAM at /content/dam/redirectmaps/mysite-redirectmap.txtAdd the mapping:/ /content/dam/demo.pdfConfigure the Apache rewrite rule to use this map (managed via managed-rewrite-maps.yaml)With this approach, you enable business users to manage redirects without requiring code deployment.

ManviSharma · Answer

Hello @anushaat ,

You don’t need anything complex here. A single rule that maps the bare domain / to /content/dam/demo.pdf is enough.

If your site is fronted by Apache HTTPD (classic Dispatcher setup), add this to your vhost (inside the right <VirtualHost> block and after RewriteEngine On.

# If the request is just the bare domain (root), redirect to the DAM asset
RewriteCond %{REQUEST_URI} ^/$
RewriteRule ^$ /content/dam/demo.pdf [R=301,L]

This will redirect:
- http://abc.com/ → http://abc.com/content/dam/demo.pdf
- https://abc.com/ → https://abc.com/content/dam/demo.pdf
R=301 = permanent redirect (search-engine friendly; cached by browsers).
If you’re testing and don’t want caching headaches, use R=302 first.

Example for HTTPS-only virtual host:

<VirtualHost *:443>
    ServerName abc.com
    # … SSL and Dispatcher config …

    RewriteEngine On

    # Redirect root to DAM asset
    RewriteCond %{REQUEST_URI} ^/$
    RewriteRule ^$ /content/dam/demo.pdf [R=301,L]

    # …other rules…
</VirtualHost>

Flag	Purpose
^/$	Matches only the root path (/)
R=301	Sends a permanent redirect (301) to the browser
PT	Pass Through - internally rewrites without sending redirect to browser
L	Last rule (stops processing further rules)

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