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June 11, 2024
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AEM on premise and Adobe Target

  • June 11, 2024
  • 3 replies
  • 1652 views

Hi does anyone know if it's possible to integrate Adobe AEM on premise with Adobe Target. Also, I'm assuming if it is, Adobe Target is cloud based and will have an integration with Sensei.

 

Any pointers to documentation will be much appreciated.

 

Thank you,

 

Matt

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Best answer by EstebanBustamante

Hi, 

Adobe Target is a fully independent Adobe product that can be integrated with any other platform. Therefore, you can definitely integrate it with an on-premise AEM. The difference is that when you integrate it with AEM, which is another Adobe product, you can gain extra benefits such as the option to export XF.

How to integrate Target will depend on your specific scenario and available tools. The preferred method is to integrate it through a Tag Management system, with Adobe Tags (formerly Adobe Launch) being the most common one used. However, you could also integrate it using GTM or another tool.

 

You can learn more about the options for installing Target here: 

 https://experienceleague.adobe.com/en/docs/target-learn/tutorials/implementation/2-1-intro-to-target-implementation 

https://experienceleague.adobe.com/en/docs/platform-learn/implement-web-sdk/applications-setup/setup-target 

 

Hope this helps

3 replies

gkalyan
Community Advisor and Adobe Champion
Community Advisor and Adobe Champion
June 11, 2024
EstebanBustamante
Community Advisor and Adobe Champion
EstebanBustamanteCommunity Advisor and Adobe ChampionAccepted solution
Community Advisor and Adobe Champion
June 12, 2024

Hi, 

Adobe Target is a fully independent Adobe product that can be integrated with any other platform. Therefore, you can definitely integrate it with an on-premise AEM. The difference is that when you integrate it with AEM, which is another Adobe product, you can gain extra benefits such as the option to export XF.

How to integrate Target will depend on your specific scenario and available tools. The preferred method is to integrate it through a Tag Management system, with Adobe Tags (formerly Adobe Launch) being the most common one used. However, you could also integrate it using GTM or another tool.

 

You can learn more about the options for installing Target here: 

 https://experienceleague.adobe.com/en/docs/target-learn/tutorials/implementation/2-1-intro-to-target-implementation 

https://experienceleague.adobe.com/en/docs/platform-learn/implement-web-sdk/applications-setup/setup-target 

 

Hope this helps

Esteban Bustamante
Umesh_Thakur
Community Advisor
Community Advisor
June 13, 2024

100% you can integrate any AEM with Adobe Target as it will be integrated thru API call with the help of target integration API bundled with AEM.

Only thing I will suggest for AEM cloud is you need to check with replication mechanism as there are not replication agent for AEM as cloud service as it will be needed to push the publish activity to adobe target on  on-prem instance.

I had one open bug with Adobe for publish activity, it was about to be delivered in SP 21(may be) so please check that once as well

You are fine to go with it

Umesh Thakur