Adobe Marketing Cloud with GenAI

Hi @rama_krishnany,

Adobe Marketing Cloud works with Generative AI (GenAI) to enhance productivity and performance across all Adobe Experience Cloud products. Adobe's GenAI solutions, including a new AI Assistant, are revolutionizing digital experience productivity and performance. These services are integrated natively in Adobe Experience Cloud as a co-pilot for marketers, improving productivity and efficiency while providing full creative control and trusted governance capabilities.

Regarding Adobe's own GenAI product, Adobe Firefly is a part of Adobe Creative Cloud and is a new family of creative, generative AI models initially aimed at generating images and text effects. It's designed to increase speed and productivity across different Adobe workflows.

For the Marketing Cloud, Adobe has introduced Adobe GenStudio, a generative AI-first product that lets marketing teams quickly plan, create, manage, activate across apps and publishers, and measure on-brand content. It works independently or in conjunction with other content supply chain products. This product accelerates the ideation and development of marketing content for all channels in a generative-AI-first interface.

As for white papers on this subject, please refer below
- "Generative AI and Advertising" discusses the legal implications and key challenges associated with using generative AI in advertising and marketing.
- "Adobe Announces New Sensei GenAI Services to Reimagine End-to-End Marketing Workflows" provides insights into how GenAI can enhance marketing copy generation.
- "Adobe announces innovations across generative AI, personalization" discusses how new Adobe Sensei GenAI services in Adobe Experience Cloud will redefine how businesses deliver customer experiences.

For more info you can refer Adobe Sensei GenAI | Generative AI for Business

Thanks,
Madhur