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February 15, 2024
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Adobe Experience Launch

  • February 15, 2024
  • 3 replies
  • 6244 views

Hi,

 

In Adobe Partner Training portal I see "How does AEM work with Adobe Experience Platform Launch".

Please look at the attachment.

 

My understanding is that Adobe Experience Platform is different, and Adobe Launch is different.

How these two are combined together?

 

Appreciate all your responses.

 

Thanks,

RK

 

 

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Best answer by EstebanBustamante

Hi, 

I think you need to be aware that some of the training is outdated, so names and other UI elements in the video may not be accurate to how the products are now. However, the essence remains the same, which is why I understand this type of material is still valid. For instance, Adobe Launch was renamed to Adobe Data Collection Tags, which is now part of the Adobe Experience Platform. That's why your confusion. You cand learn more here: https://experienceleague.adobe.com/docs/experience-platform/tags/get-started/quick-start.html?lang=en 

 


Hope this helps.

3 replies

EstebanBustamante
Community Advisor and Adobe Champion
EstebanBustamanteCommunity Advisor and Adobe ChampionAccepted solution
Community Advisor and Adobe Champion
February 15, 2024

Hi, 

I think you need to be aware that some of the training is outdated, so names and other UI elements in the video may not be accurate to how the products are now. However, the essence remains the same, which is why I understand this type of material is still valid. For instance, Adobe Launch was renamed to Adobe Data Collection Tags, which is now part of the Adobe Experience Platform. That's why your confusion. You cand learn more here: https://experienceleague.adobe.com/docs/experience-platform/tags/get-started/quick-start.html?lang=en 

 


Hope this helps.

Esteban Bustamante
    Raja_Reddy
    Community Advisor
    Raja_ReddyCommunity Advisor
    Community Advisor
    February 15, 2024

    Hi @aem_forum 

    You are correct that Adobe Experience Platform (AEP) and Adobe Launch are two separate products. However, they can be used together to enhance the capabilities of Adobe Experience Manager (AEM).

    Adobe Launch is a tag management system that allows you to manage and deploy marketing and analytics tags on your website. It provides a user-friendly interface for managing tags and allows you to easily add, remove, or modify tags without requiring changes to your website's code.

    Adobe Experience Platform, on the other hand, is a customer data platform that allows you to collect, unify, and activate customer data from various sources. It provides a unified view of customer data and allows you to create personalized experiences for your customers across multiple channels.

    When used together, Adobe Launch can be used to deploy tags that collect data from your website and send it to Adobe Experience Platform. This data can then be used to create personalized experiences for your customers in AEM.

    For example, you can use Adobe Launch to deploy Adobe Analytics tags on your website to collect data about how customers are interacting with your website. This data can then be sent to Adobe Experience Platform, where it can be combined with other customer data to create a unified view of the customer. This data can then be used to create personalized experiences for the customer in AEM.

    In summary, Adobe Launch and Adobe Experience Platform are two separate products that can be used together to enhance the capabilities of Adobe Experience Manager. Adobe Launch can be used to deploy tags that collect data from your website, which can then be sent to Adobe Experience Platform to create a unified view of the customer. This data can then be used to create personalized experiences for the customer in AEM.


    https://blog.developer.adobe.com/integrate-adobe-launch-with-adobe-experience-manager-ffc3670e6f4e 
    https://experienceleague.adobe.com/docs/experience-platform/tags/get-started/quick-start.html?lang=en 

      kautuk_sahni
      Community Manager
      kautuk_sahniCommunity Manager
      Community Manager
      February 16, 2024

      @aem_forum Did you find the suggestions from users helpful? Please let us know if more information is required. Otherwise, please mark the answer as correct for posterity. If you have found out solution yourself, please share it with the community.

      Kautuk Sahni
      AEM_Forum
      AEM_ForumAuthor
      Level 10
      February 16, 2024

       The training may not be outdated, as never were Adobe Experience Platform (AEP) and Adobe Launch are same products.

      On the other hand, I do not expect anything like this (combining two unrelated products) from Adobe.

      That is why probably there is any other view.

      Any other thing that I must be aware of.

      I do not intend to criticize Adobe though.

       

      Thanks,

      RK.

        AEM_Forum
        AEM_ForumAuthor
        Level 10
        February 16, 2024

        At Adobe Analytics Extension Overview | Adobe Experience Platform, I read the below:

        Adobe Experience Platform Launch has been rebranded as a suite of data collection technologies in Adobe Experience Platform. Several terminology changes have rolled out across the product documentation as a result. Please refer to the following document for a consolidated reference of the terminology changes.

         

        So, the loop is closed now.

         

        Thanks,

        RK.

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