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Level 2
January 28, 2020
Solved

Ability to do A/B testing within AEM

Is there a way to perform A/B testing in AEM instead of picking the QA activity URLs from Adobe Target and testing it.

 

i was hoping it can all be done within AEM, looking at experiences and testing it within AEM

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user05162Accepted solution
Adobe Employee
January 29, 2020

Contexthub in AEM does not allow A/B testing. Target is required for A/B testing. Check [1] for more details.

 

Within AEM, you can use the targeting mode, but data will be fetched from Target.

 

[1] https://docs.adobe.com/content/help/en/experience-manager-64/authoring/personalization/content-targeting-touch.html#if-you-are-using-a-b-testing-adobe-target

3 replies

Nicole_87Author
Level 2
January 29, 2020

Anyone please?

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user05162Adobe EmployeeAccepted solution
Adobe Employee
January 29, 2020

Contexthub in AEM does not allow A/B testing. Target is required for A/B testing. Check [1] for more details.

 

Within AEM, you can use the targeting mode, but data will be fetched from Target.

 

[1] https://docs.adobe.com/content/help/en/experience-manager-64/authoring/personalization/content-targeting-touch.html#if-you-are-using-a-b-testing-adobe-target

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New Member
May 30, 2024

Hi ,

I am using Adobe Experience Manager, Version 6.5.17.0, with context hub configured.

What do you mean by "Context hub in AEM does not allow A/B testing."?

Can't we use open source plugins or libraries to implement A/B testing in AEM Sites instead of using Adobe Target? 

 

Thank you!

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