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bc11043975
Level 2
July 28, 2017
Respondido

Send campaign data into AAM

  • July 28, 2017
  • 7 respostas
  • 7385 Visualizações

What are the pros and cons of methods on feeding campaign data into AAM, "pixeling the creative" or ingesting log files?  Which one is the best practice or a more popular approach method among different companies? Thank you!

Capturing Campaign Impression Data via Pixel Calls

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    Melhor resposta por Gaurang-1

    Hi,

    Please find your answers inline –

    Q: Is there real-time server-to-server data transfer of campaign data?

    Actionable Log Files allow you to capture media data from Google DCM log files and use the data to create traits in Audience Manager. Capture impressions, clicks, and conversions from ad servers as traits without having to use pixel calls.

    Q: Is it common to create campaign traits automatically and dynamically? Is it through Adobe API or are there other better ways?

    AAM offers APIs (as well as BAAAM) to create traits in bulk. I woiuld recommend to check the links below for API documentation.

    REST APIs

    Audience Manager API Code Migration

    Bulk Updates

    Q: How much delay the log file ingestion has in terms of data availability?

    Log data is processed daily for reporting purposes. For actionable log files the data processing is almost real time.

    7 Respostas

    Gaurang-1
    Gaurang-1
    Level 9
    August 18, 2017

    Hi,

    Currently data from log files can't be ingested as traits. However, if you wish to capture the media data as a trait today, you must pixel the creative.

    Thanks,

    Gaurang

      B
      bc11043975Autor
      Level 2
      August 18, 2017

      Thank you! Could you elaborate on what ingesting log file method is usually used for if the data can't be used to create traits and segments? I assume it would be used for reporting purpose only in AAM (Audience Optimization Reports) and the ingestion is not real-time. Is that right?

      Varun_Kalra
      Varun_Kalra
      Level 9
      August 21, 2017

      Ingesting log file method is for Delivery performance reports that is Audience Optimization Reports as mentioned in this doc :

      Delivery Performance Report: Log File Recommendations

      Ingesting log file method is not real time.

      You can contact your Adobe Consultant or Account Manager to enable Audience Optimization Reports.

      Thanks,

      Varun Kalra

      B
      bc11043975Autor
      Level 2
      September 8, 2017

      Is there real-time server-to-server data transfer of campaign data?

      Is it common to create campaign traits automatically and dynamically? Is it through Adobe API or are there other better ways?

      B
      bc11043975Autor
      Level 2
      September 13, 2017

      How much delay the log file ingestion has in terms of data availability?

      Gaurang-1
      Gaurang-1Resposta
      Level 9
      September 22, 2017

      Hi,

      Please find your answers inline –

      Q: Is there real-time server-to-server data transfer of campaign data?

      Actionable Log Files allow you to capture media data from Google DCM log files and use the data to create traits in Audience Manager. Capture impressions, clicks, and conversions from ad servers as traits without having to use pixel calls.

      Q: Is it common to create campaign traits automatically and dynamically? Is it through Adobe API or are there other better ways?

      AAM offers APIs (as well as BAAAM) to create traits in bulk. I woiuld recommend to check the links below for API documentation.

      REST APIs

      Audience Manager API Code Migration

      Bulk Updates

      Q: How much delay the log file ingestion has in terms of data availability?

      Log data is processed daily for reporting purposes. For actionable log files the data processing is almost real time.

      Gaurang-1
      Gaurang-1
      Level 9
      October 17, 2017

      Hi,

      i hope your query is resolved. Please let us know if you have further questions.

      Thanks,

      Gaurang

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