Is it possible to create sophisticated Segmentation in Audience Manager? | Community
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PratheepArunRaj
Community Advisor and Adobe Champion
PratheepArunRajCommunity Advisor and Adobe Champion
Community Advisor and Adobe Champion
May 8, 2019
Solved

Is it possible to create sophisticated Segmentation in Audience Manager?

  • May 8, 2019
  • 4 replies
  • 3935 views

Dear All,

I am trying to create a segmentation for Cart Abandonment Customers but based on the Product they have added to the cart.

Example : If customer add Apple iPhone to the cart but didn't complete the purchase in the visit, i want to segment them for personalized offer.

In Audience Manager, i have created traits individually for Add to Cart Event, Product and Purchase event. In segmentation i have added that (Add to Cart Event and Product) And Not (Purchase).

But the segmentation number is not right as it is also calculating the Audience who viewed the Product and added another product to the cart.

Example : Customer viewed Apple iPhone (s.products with product view will trigger), then viewed Samsung and added the Samsung to cart but didn't purchase.

The above stated customers will also fall back to the segmentation i have created because, Add to Cart Event occurred, Product variable captured (Apple iPhone) but didn't complete the purchase. So showing them Apple iPhone is not correct rather i should show them Samsung.

@ankitas81649417 Can you help here?

If at all Adobe Analytics, i would have created a visit container with hits equals Add to Cart and Product then purchase didn't happen. But how to create this in Audience Manager?

Thank You!

Arun

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    Best answer by Ankita_Sodhi

    Thanks Arun for sharing more insight on the current setup.

    As per given description, please try with Current Authentication + No Device/Current Device and test out the results.

    If you would like to have further investigation on this matter, please reach out to us via amsupport@adobe.com and we can perform an in-detail analysis to understand why unexpected users are part of the given segment.

    4 replies

    Ankita_Sodhi
    Adobe Employee
    Ankita_SodhiAdobe Employee
    Adobe Employee
    May 14, 2019

    Hello Arun,

    Thank you for reaching out to us!

    Please help me with the PMR option which you using. In this case, as you want to target users who have added to cart but not purchased, you need to avoid using device profile option or current device profile with authenticated profile.

    PratheepArunRaj
    Community Advisor and Adobe Champion
    PratheepArunRajCommunity Advisor and Adobe ChampionAuthor
    Community Advisor and Adobe Champion
    May 14, 2019

    Dear Ankita,

    Right now we are using 'No Cross-Device Profile' under Cross Device Options and 'Device Profile' under Device Option. Let us know the right one to choose.

    Thank You!

    Arun

    Thank You, Pratheep Arun Raj B (Arun) | Xerago | Terryn Winter Analytics
    Ankita_Sodhi
    Adobe Employee
    Ankita_SodhiAdobe EmployeeAccepted solution
    Adobe Employee
    May 14, 2019

    Thanks Arun for sharing more insight on the current setup.

    As per given description, please try with Current Authentication + No Device/Current Device and test out the results.

    If you would like to have further investigation on this matter, please reach out to us via amsupport@adobe.com and we can perform an in-detail analysis to understand why unexpected users are part of the given segment.

    PratheepArunRaj
    Community Advisor and Adobe Champion
    PratheepArunRajCommunity Advisor and Adobe ChampionAuthor
    Community Advisor and Adobe Champion
    May 14, 2019

    Dear Ankita,

    Yup. I would need few more details and thus i will reach you via amsupport@adobe.com. Will have the detailed discussion!

    Thank You!

    Arun

    Thank You, Pratheep Arun Raj B (Arun) | Xerago | Terryn Winter Analytics
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