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Adobe Employee
kirti_rawatAdobe Employee
Adobe Employee
July 25, 2017

Introducing Adobe Audience Manager Implementation / Installation Guide

  • July 25, 2017
  • 8 replies
  • 41610 views

Introducing Adobe Audience Manager Implementation/Installation Guide.

Adobe Audience Manager implementation guides are your one stop shop for all your Adobe Audience Manager implementation needs.  From how to get started to final configurations – our guides aim to help you at every step of your Adobe Audience Manager implementation journey. Some handy links below:

  • Discovery and Requirements: A handy checklist that ensures you have all answers from your stakeholders before embarking on an implementation.
    Click here to know more.

  • Configuration and Implementation: A guide to address all your queries on how to successfully implement the DIL code & other data collection methods, and set up destinations.
    Click here to know more.

  • Implementation Resources: A comprehensive guide that helps you through all other implementation processes. 
    Click here to know more.

  • Post Implementation: A guide that details out how to ensure that you are enabled on the day-to-day operational tasks within Adobe Audience Manager.
    Click here to know more.

Hope you find these helpful! Let us know if we can help you in any way!

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    8 replies

    Gaurang-1
    Gaurang-1
    Level 9
    October 30, 2017

    Dear Readers,

    We would encourage you to like the post to help us know the usefulness of the guide. We would recommend to suggest us more topics and help you better.

    Help us help you!

    Thanks,

    Gaurang

    A
    andreis65119307
    Level 3
    January 10, 2018

    Hi,

    In Configuration and Implementation the Server Side Forwarding link is not working.

    Also the parameters available in Trait Creation based on SSF if very hard to find because for starters the information is included in the Analytics documentation and second, some link on that page are broken as well.

    There's very little information on how to implement it in Mobile Services.
    For example:

    • what settings should be made to the mobile app's Data Source;
    • is SSF working on mobile services, if yes what settings should be made in the Mobile Services side.

    Thank You,

    Andrei

    J
    Adobe Employee
    justaneja23Adobe Employee
    Adobe Employee
    January 11, 2018

    Hi andreis65119307/Andrei,

    Thanks for sharing your valuable feedback and observations.

    We are working on it now and enhancements will be available soon.

    Your patience is appreciated.

    Thanks

    Puneet Aneja

    N
    Adobe Employee
    neethatandurAdobe Employee
    Adobe Employee
    February 19, 2018

    Hello,

    I have a question regarding Audience Manager solution.

    Q: Consider a user who goes through certain website for several days. Will AAM at this instance, collect different cookie IDs and create multiple    profiles of the same person or stitch all these cookie IDs to that particular person?

    Answers are highly appreciated.

    Thanks,

    Neetha Basavaraj Tandur

    Varun_Kalra
    Varun_Kalra
    Level 9
    February 20, 2018

    Hi Neetha,

    Let's consider the user is using one browser say chrome and is not clearing cookies.

    If the user goes to one website that has AAM implemented on it, then a device ID (AAM UUID) will be assigned to this user.

    If the user goes to another different site, that too as AAM implemented on it, then the AAM UUID remains the same.

    AAM will have the device ID profile for this user, and will save traits and segments for both AAM accounts as different objects under that Device ID.

    But the the Marketing Cloud ID (MID) also known as Experience Cloud ID which is also a device ID, will be different for both partners because MID gets generated using Partner ID and the AAM UUID.

    So, AAM UUID (Some Mathematical Function)* PID = MID

    This MID is used across all other solutions in Experience Cloud.

    Thanks,

    Varun Kalra

      P
      Adobe Employee
      ppriya1Adobe Employee
      Adobe Employee
      February 23, 2018

      Hi,

      Can anyone help me with the below question:

      Where should we place the "visitorSyncIdentifiers " code so that by placing the code we should be able to collect the information when the user logs in from a guest user to logged in user?

      Answers are highly appreciated.

      Thanks,

      Pallavi

      Varun_Kalra
      Varun_Kalra
      Level 9
      February 28, 2018

      Hi Pallavi,

      Is this related to implementation on Mobile SDK ?

      If it is related to Mobile SDK, then could you please ask about this on Mobile Services forum :
      Adobe Experience Cloud Mobile

      Thanks,

      Varun Kalra

        P
        Adobe Employee
        ppriya1Adobe Employee
        Adobe Employee
        February 28, 2018

        Hi Varun,

        Yes, this is related to Mobile SDK.

        I'll post it on the mentioned link.

        Thanks,

        Pallavi

        N
        Adobe Employee
        neethatandurAdobe Employee
        Adobe Employee
        February 28, 2018

        Hello,

        I have a question regarding DIL code,

           In DIL code implementation, we have three ways to collect the page data and then send it to the Audience Manager.

        1.     Send Data as Key-Value Pairs

        2.     Send Data in an Object

        3.     Send Page Data in an Array

        Which way of data collection is most preferable? And why?

        Thanks,

        Neetha Tandur

        P
        Adobe Employee
        ppriya1Adobe Employee
        Adobe Employee
        March 2, 2018

        Hi,

        I have a question regarding campaign data.

        Q.) How do we capture campaign data in Audience Manager?

        Answers are highly appreciated.

        Thanks,

        Pallavi

        A
        andreis65119307
        Level 3
        March 5, 2018

        Hi,

        If you have SSF enabled and store all the campaign data in the dedicated Analytics variable you can do it with a trait that looks for c_campaign values.

        That will be the basic and for there you could adapt for all campaign channels.

        Hope that helps!

        Y
        Adobe Employee
        yogithaPolavaraAdobe Employee
        Adobe Employee
        March 4, 2018

        Hi, Can someone help me understand what an Audience MarketPlace is?

        Thanks,

        Yogitha

        Varun_Kalra
        Varun_Kalra
        Level 9
        March 4, 2018

        Hi Yogitha,

        Audience Marketplace is an option in AAM UI to get 2nd and 3rd party data and also to share your data with other AAM users.

        You can be a data subscriber and data provider both.

        Once you subscribe to other's data feeds, you get those traits in your AAM instance.

        If you want to share your data, you will have to choose which data sources you want to share. Then traits linked to those data sources will be available in marketplace.

        Shared data feeds can be free or paid. Please check docs on data buyer and data seller in Audience Manager help.

        Regards,

        Varun Kalra

        J
        JerryHe1
        Level 3
        March 4, 2018

        It is a way for you to buy and sell audiences. It can be 2nd or 3rd party audiences. You can use them for analysis, modeling or activation.

        Sent from my Phone

        N
        Adobe Employee
        neethatandurAdobe Employee
        Adobe Employee
        March 5, 2018

        Hi,

        I have a question regarding the multiple ID sync in AAM.

        I wanted to know how a match table works and what method or algorithm it uses to sync the IDs.

        Answers are highly appreciated.

        Thanks,

        Neetha Tandur

        Varun_Kalra
        Varun_Kalra
        Level 9
        March 5, 2018

        Hi Neetha,

        Are you referring to collecting multiple CRM IDs or DPUUIDs in a single page load ?

        You can have multiple Data Sources and add them in your code or implementation, for multiple ID syncs.

        Could you tell me how have you implemented declared ID collection from the web page ?
        Is it using Visitor ID service to sync device and declared ID ? Or do you have dpid and dpuuid in an event call ?

        Thanks,

        Varun Kalra

        B
        Adobe Employee
        bkapoor-1Adobe Employee
        Adobe Employee
        March 5, 2018

        Hi,

        can anyone tell me what are the causes of Low match rates for addressable audiences?

        Thanks!

        P
        Adobe Employee
        ppriya1Adobe Employee
        Adobe Employee
        March 5, 2018

        Hi Bharat,

        Common elements responsible for low Addressable Audience match rates or discrepancies in reported numbers can be:

        • Mobile Traffic : Most server-to-server integrations rely on synchronization processes facilitated by third party cookies. However,        mobile environments do not use third-party cookies. As a result, your Addressable Audience numbers may seem low compared        to segment size.
        • Safari Traffic : Safari blocks third-party cookies. This prevents Audience Manager from synchronizing with the destination.
        • Tracked Media Impressions : Due to ad server best practices, ID syncs are not made within ad tags. Customers who do a large amount of offsite advertising will not synchronize users to third party integrations in those environments. Also, a large amount of collected media impression data could reduce addressable audience number.

        You can also refer this link : Causes of Low Match Rates for Addressable Audiences

        Thanks,

        Pallavi Priya

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