Adobe Audience Manager

  Lab Details Learn about activation best practices and people-based destinations in Adobe Audience Manager. People-based destinations is an industry-first capability that unlocks new activation use cases. Deliver content based on CRM attributes, such as loyalty status or offline engagement with a call center or retail store, and target users who have never visited or authenticated on an online property. You can also combine offline attributes with online behavioral data in a single segment and deliver more advanced, targeted personalization.   In this lab: Learn the ways in which you can activate data with Audience Manager Deep dive into the Audience Manager people-based destinations feature Set your team up for success with best practices for cross-channel activation Summit LAB Schedule Tuesday, March 31 | 04:30 PM - 06:00 PM Thursday, April 02 | 12:30 PM - 02:00 PM Speaker(s) Rafaat Hossain

Hello, I have AEM and I am thinking about integrating Adobe Audience Manger. My goal is to personalize content on my homepage for first-time visitors of my website using 2nd/3rd-party data. Two question:Is such personalization possible at all?Where do I set the targeting rules? If I know from the Audience Manger the user belongs to segment 23A, where do I set the rule that segment 23A is shown content X? Is that possible with AEM or do I need Adobe Target? Could I event use tools, such as Google Optimize, to show personalized content?

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Don't leave a free exam voucher on the table!           Our buy one, get one (BOGO) promotion on Adobe Certified Expert (ACE) exams ends on October 1, 2109. Take an ACE exam in any Adobe solution by October 1, 2019 and receive a voucher for a free second exam. You can use this voucher to take another ACE exam or even retake an exam, as long as you do it on or before May 30, 2020.Now's the perfect time to take that next step in adding luster to your career profile and demonstrating your knowledge and skill to clients. We've already given out more than 400 ACE exam vouchers — get yours today!Do you work for a Partner but haven’t joined Adobe Solution Partner Program? Join now to get the BOGO promotion and other great benefits, including on-demand training and learning paths to get you closer to your ACE badge! Helpful linksFAQ for BOGO Certification offer ending on Oct 1, 2019How to Register for an Online Proctored ExamHow to Register for

Effective October 3, 2019, Audience Manager (AAM) and Experience Cloud ID Services (ECID) will implement support for HTTP Strict-Transport-Security. HTTP Strict-Transport-Security (HSTS) is a security policy mechanism that helps protect against cookie hijacking and protocol downgrade attacks by not permitting HTTP traffic and transparently upgrading to HTTPS. This change is being made to improve data security between the client and Adobe edge servers that support AAM and ECID functionality. The release is also a pre-requisite to changes needed for Chrome’s SameSite cookie labeling requirements. The following changes will be made as part of this release:Redirect all traffic from HTTP to HTTPSSet the “Strict-Transport-Security” header on HTTPS responsesEnable “preload” to make non-compliant clients perform a transparent protocol upgrade After this change, clients with unsecure websites may see an increase in response times due to the backend redirects required to enforce secure commu

I have been trying to use DIL but can not figure out how it works. Can anyone pleas help.

Hello everyone,my name is Christophe and I'm part of the Audience manager Support team. It's been a while now since I have thought of adding some content to the community in the shape and form of blog entries but never had the chance or the time to properly do it.Last week I had a use case which I found very interesting and I thought I'd try to document it here so that it is available to everyone.While this might become a series of sorts, the primary goal here is to document a question / use case for which myself, other Support team members or even Engineering have looked into to find a solution, suggestion or explanation.I often see having an issue with a product as a learning opportunity and I'm sure many of you may sometimes be in a situation whereby you are looking for resources that might explain an unexpected behaviour in Adobe Audience Manager. With that in mind, let's dive right in with today's use case:Statement:Segment population is smaller than onboarded trait population com

Attn: Adobe Audience Manager Users,                       On February 25, 2019, Audience Manager will release Trait Recommendations, a new feature powered by Sensei, that enhances the segment building workflow and quickly generates data-driven insights to increase segment size and conversion rate.As traits are added to a segment in the Segment Builder workflow, a table with up to five Trait Recommendations will appear in real-time. The table surfaces recommendations based on a similarity score against the largest traits included in the segment, pulling from any dataset currently available for segmentation. By clicking on a recommended trait, a pop-up will display additional recommendations specific to that trait. Trait Recommendations is built upon a patent-pending technique to estimate Jaccard Similarity accurately and in real-time.Trait Recommendations help marketers uncover traits tha

Hi,Can anyone please help in understanding below point number one in Adobe documentation. What is the duration after which data is available for targeting when ID Sync is done after file upload If the data provider is configured to use Profile Merge Rules for cross-device targeting ? I am using last authenticated profile merge rule with cross device data source. Uploaded a file with 100 Ids. As per below explanation I did ID Sync for 3 ids after file upload and later created a Target activity qualifying those 3 Ids. However it doesn't work for those 3 Ids. It is working file for all the other Ids for which ID Sync was done before file upload. Can anyone please help me understand  how below explained scenario works ? Inbound Customer Data Ingestion FAQ Can I upload an inbound data file (.sync or .overwrite file) before deploying Audience Manager code into production?1. If the data provider is configured to use Profile Merge Rules for cross-device targeting, the data available for target

There are two ways in which one can validate, if the URL destinations are triggered correctly or not:1. To verify the URL destination is correctly triggered, you can easily check by performing a DCS call. Below is the sample call you can use to force qualify for segment, here sample segment id is 12345678 : http://dpm.demdex.net/event? c_pagename=%22jp:ja%22&d_rtbd=json&d_cid=1409%01customer& d_uuid=50377741140866692020752511953792329928&d_orgid= 69AA402551915FB10A490D4D  where,c_pagenameRequiredTrait qualification key value paird_rtbdOptional parameter It is required if you want the DCS to return a response as JSON objectd_cidRequireddata provider ID%01user ID.Contains one or more pairs of data provider IDs (DPID) and data provider user IDs (DPUUID) assigned by Audience Manager. For example: DPID%01DPUUUID.d_uuidRequiredAAM UUID. 38-digit device ID that Audience Manager associates to each device it interacts with. Audience Manager tries to save this ID as a cookie

ContextA device that has been seen in AAM space may be a part of multiple AAM instances. So every AAM instance will have different data for that device.Each AAM customer may choose to use Adobe's ID space (AAM UUID or Marketing Cloud ID) or their own customer id (dpuuid).The concept of match rate appears when we need to send data from a device to a server to server destination that uses a custom ID space (not AAMID or Marketing Cloud ID).The match rate is 100% for AAM UUID or Marketing Cloud ID, since we always have that for any device.Whenever the match rate is less than 100% it means that the destination partner hasn't had the chance to see some of the AAM devices before.DefinitionsAudience Manager Addressable Audience A count of all AAM devices in whole AAM space those have ID synced with that particular S2S destination.Customer Addressable AudienceA count of overlap of devices that have realized either a rule-based trait or an onboarded trait during the lookback window and devices

Advantage of Integrating Adobe Audience Manager with Adobe Target Integrate data sources to create more meaningful / valuable visitor segments – profiles can be drawn from a greater array visitor attributes that were previously out of reach.Build and deliver targeted experiences / content to these segments, with an increased chance of conversion due to increased relevance and personalization.Proposed Use Case: AAM segment + Target activityObjective: To increase monthly Units Sold by driving subscription renewals.Brief Overview:As a marketer of a subscription based company, the aim of this use-case is to target customers to renew their subscription purchases before the date of expiry to increase monthly bookings. Customers will be put into “subscription buckets” according to the number of days left for their subscription to expire. These buckets are 120 days, 90 days, 60 days and 30 days. By using the client’s data in Adobe Audience Manager, the appropriate customers can be identified a

Introducing Adobe Audience Manager Implementation/Installation Guide. Adobe Audience Manager implementation guides are your one stop shop for all your Adobe Audience Manager implementation needs.  From how to get started to final configurations – our guides aim to help you at every step of your Adobe Audience Manager implementation journey. Some handy links below: Discovery and Requirements: A handy checklist that ensures you have all answers from your stakeholders before embarking on an implementation. Click here to know more. Configuration and Implementation: A guide to address all your queries on how to successfully implement the DIL code & other data collection methods, and set up destinations. Click here to know more. Implementation Resources: A comprehensive guide that helps you through all other implementation processes.  Click here to know more. Post Implementation: A guide that details out how to ensure that you are enabled on the day-to-day operati

Adobe Audience Manager helps you bring your audience data assets together, making it easy to collect commercially relevant information about site visitors, create marketable segments, and serve targeted advertising and content to the right audience. Furthermore, Audience Manager offers easy tag deployment and management with robust data collection, control, and protection.Get an overview of Adobe Audience Manager and it's interface in this video Audience Manager: An Overview |

Where do i find the partner ID for implementing AAM via DIL/SS approaches? Pl help

Understand the basics of lookalike modeling. In this blog Introducing lookalike modeling.Introducing Look-alike Modeling With Adobe AudienceManager | Adobe #Fromthepast

Audience Manger sets the following cookies for operations -demdex Cookiedextp Cookiedstjs Cookie_dp CookieThese include things like assigning IDs, recording data calls, error tracking, and testing to see if cookies can be set. To know more about the Attributes and usage check the product documentation here - Audience Manager Cookies