Adobe Audience Manager - geo-locations

Question

The brand i work for currently uses Adobe Audience Manager, where we push audiences into DV360. We've just got some insights through outlining the key 100x SA2 locations (could also get postcodes) that we should focus our advertising on (best places for a new acquisition audience).

My challenge: how we go about integrating these locations (list of SA2/postcodes) into Adobe Audience Manager? Is it easy to integrate? Or is it better to integrate these locations into DV360 directly?

anmolr · Accepted Answer

Hello,

Please refer to following documentation to target users using geographical variables (like postal codes, country, area code etc.) into Adobe Audience manager.

https://experienceleague.adobe.com/docs/audience-manager/user-guide/features/traits/trait-geotarget-keys.html?lang=en&mt=false

The list of all supported location-based signals are available in below URL:

https://experienceleague.adobe.com/docs/audience-manager/assets/all.txt?lang=en

Thank you,

Anmol

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