I am Brian Au, Analytics Consultant at Adobe. AMA on Navigating the Learning Path of CJA. | Community
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seanrobinson
Adobe Employee
seanrobinsonAdobe Employee
Adobe Employee
October 25, 2023

I am Brian Au, Analytics Consultant at Adobe. AMA on Navigating the Learning Path of CJA.

  • October 25, 2023
  • 9 replies
  • 7719 views

November 14th, 2023

 

We’re happy to welcome Brian Au, Analytics and CJA Consultant at Adobe for an AMA session about Navigating the Learning Path of Adobe Customer Journey Analytics.

 

Our guest expert, Brian is a Principal Business Consultant with over 15 years of experience in developing innovative solutions for complex problems. He has a keen eye for detail, and his expertise in designing scalable and efficient systems has led to significant improvements in performance and user experience. Brian is known for his strong communication skills and ability to work effectively in fast-paced, dynamic environments. He has worked on a wide range of projects across various industries, including retail, tech, media, entertainment, and logistics.

 

How this AMA works:

  • This thread will open on Tuesday, November 14, for you to start submitting your questions.
  • Reply to this post with any questions you have for our expert, Brian. He will reply to as many of your questions as possible. 
  • After the AMA is over, the thread will be locked for new replies, but it will remain visible as a resource. 

    9 replies

    seanrobinson
    Adobe Employee
    seanrobinsonAdobe EmployeeAuthor
    Adobe Employee
    November 13, 2023

    Hello everyone! This is the space that you'll be asking @brianau1 your questions. Just hit the grey Reply button at the bottom of the thread and ask your questions. We're excited to be working with you!

      H
      HollySp
      New Member
      November 14, 2023

      Hi Sean,

       

      This is just friendly unsolicited feedback, but wanted to note that the format of the Q&A using the default email notification settings is a little overwhelming. I didn't realize my inbox was going to go wild when this kicked off and visited the preferences center a few times before figuring out what to change to make the emails stop rolling in after each comment. Now that I'm not being bombarded, looking forward to looking through the Q&A! thank you

      A
      araza1
      November 14, 2023

      Do we know of a best practice in CJA to observe a time/ date for external data appended or joined?

      Right now, uploading a table of external data monthly does not tie to a time or date range (ie it's static), and we haven't found a straightforward way for CJA to 'remember' or date stamp upon upload.

        B
        Adobe Employee
        BrianAu1Adobe Employee
        Adobe Employee
        November 14, 2023

        Hi, Can you please clarify the type of data in question for this use case? Are you referring to Lookup data updates perhaps or a specific event-based monthly upload process? In the case of CJA the only way timestamped data really comes into play is with even datasets given current product functionality. Here is how CJA unions event (timestamp-based) datasets: https://experienceleague.adobe.com/docs/analytics-platform/using/cja-connections/combined-dataset.html?lang=en

          A
          araza1
          November 14, 2023

          This scenario is for a lookup data set that's uploaded monthly. Ideally we'd like it to apply to all events during that month/ time period until the next upload

          C
          cp_btripple
          Level 1
          November 14, 2023

          is there a meeting link?

            B
            Adobe Employee
            BrianAu1Adobe Employee
            Adobe Employee
            November 14, 2023

            Hi @cp_btripple , The event is over forum Q&A so you are in the right spot and can ask questions directly here in this event space.

              C
              cp_btripple
              Level 1
              November 14, 2023

              Thanks.

                williamh3207805
                williamh3207805
                Level 2
                November 14, 2023

                Hello @brianau1 !

                In CJA, what is the quickest way to replicate the AA Classification Rule Builder?
                Specifically, interested in a CJA way to split a source dimension into multiple classification dimensions based on a text delimiter.
                For example, a way to do this:

                eVar1: main:detail:super detail
                to
                classification1: main
                classification2: detail
                classification 3: super detail

                Thanks in advance for taking a look.

                  B
                  Adobe Employee
                  BrianAu1Adobe Employee
                  Adobe Employee
                  November 14, 2023

                  Hi @williamh3207805 ,

                  In CJA be sure to check out the substring manipulation options at a component level for this type of operation https://experienceleague.adobe.com/docs/analytics-platform/using/cja-dataviews/component-settings/substring.html?lang=en & also Derived Fields functionality https://experienceleague.adobe.com/docs/analytics-platform/using/cja-dataviews/derived-fields.html?lang=en.

                  Best,

                  Brian

                    C
                    cp_btripple
                    Level 1
                    November 14, 2023

                    Any strategies for planning an XDM structure for larger organizations that have multiple business units where there is some overlap but for the most part they are fairly autonomous?  Can you create multiple Time series Experience Event classes (one per BU), but both share common field sets for global standards? 

                      B
                      Adobe Employee
                      BrianAu1Adobe Employee
                      Adobe Employee
                      November 14, 2023

                      Hi @cp_btripple, I can envision a scenario where you have a common base global event XDM data structure across business units (BUs), but each BU has its own unique XDM augmentations that are not shared. The level of required integration or separation required for end reporting/analysis will determine how and where you are able to combine these structures. It is important to be aware of any hard data model conflicts that may arise across the BUs as well.

                      Best,

                      Brian

                        C
                        cp_btripple
                        Level 1
                        November 14, 2023

                        Any strategies for Adobe Launch (Tags) configuration when setting your xdm object, seems that it's not very flexible and requires custom code vs. native SDK Extension rule actions.  For example, it seems you need to create an xdm data element for each rule or go the custom code route.

                          C
                          cp_btripple
                          Level 1
                          November 14, 2023

                          What's the optimal method to document a Schema in comparison to the AA SDR?  Any basic templates in the wild?

                            B
                            Adobe Employee
                            BrianAu1Adobe Employee
                            Adobe Employee
                            November 14, 2023

                            Hi @cp_btripple ,

                            I am not aware of any CJA SDR templates available. However, I believe that CJA would be similar to the AA SDR format and could include the following:

                            • CJA Connection Datasets Review
                            • CJA Data Views Review
                            • CJA Identity Handling Review
                            • CJA Metric Components (Component Name, Source, Data Source Type, Schema Data Type, Schema Path, Description)
                            • CJA Dimension Components (Component Name, Source, Data Source Type, Schema Data Type, Schema Path, Description)

                            Best,

                            Brian

                              jc608
                              jc608
                              Level 3
                              November 14, 2023

                              Can you help us understand how Adobe Analytics may process Absolute and Relative links from a connected AEM site differently? (example: if an absolute link is used, and a visitor clicks on it does it create an 'exit' and and a new 'entry'??)

                               

                               

                                B
                                Adobe Employee
                                BrianAu1Adobe Employee
                                Adobe Employee
                                November 14, 2023

                                Hi @jc608 , For this case do you mean trying to account for how 'exit' and 'entry' will be tracked on a given AEM link basis absolute vs relative? To my understanding absolute Analytics will treat it as an exit link https://experienceleague.adobe.com/docs/analytics/components/dimensions/exit-link.html?lang=en & when a visitor clicks on a relative link, Adobe Analytics will treat it as an internal link so no exit tracking associated. Entries are more a function of counting first value in a visit https://experienceleague.adobe.com/docs/analytics/components/metrics/entries.html?lang=en in Adobe Analytics.

                                (example: if an absolute link is used, and a visitor clicks on it does it create an 'exit' and and a new 'entry'??)

                                Best,

                                Brian

                                  jc608
                                  jc608
                                  Level 3
                                  November 15, 2023

                                  Hi Brian - 

                                  Thank you very much! I appreciate the response and the links to reference in Experience League. 

                                  Jodi

                                    Josh Stephens
                                    Community Advisor
                                    Josh StephensCommunity Advisor
                                    Community Advisor
                                    November 14, 2023

                                    Hi @brianau1 - what's the best way to replicate complex classification rulesets.  In AA for example, there are some rulesets with several rules for one classified dimension

                                    In a hypothetical example, if the string contains "shoes", the RegExp rule is different than if it contains "hat", "shirt", "pants".  In AA, these rules can all be stacked on each other and only fire when there's a match.  In CJA, what's the best way to replicate this functionality with the flexibility allowed in AA rulesets?

                                      B
                                      Adobe Employee
                                      BrianAu1Adobe Employee
                                      Adobe Employee
                                      November 14, 2023

                                      Hi @josh__stephens ,

                                      At this time, there is no direct replacement for Classification Rule Builder in CJA. The closest functionality would be using component substring manipulation https://experienceleague.adobe.com/docs/analytics-platform/using/cja-dataviews/component-settings/substring.html?lang=en  for simple cases, or utilizing CJA Derived Fields https://experienceleague.adobe.com/docs/analytics-platform/using/cja-dataviews/derived-fields.html?lang=en#regex-replace  which now supports Regex. However, depending on the complexities and depth of your rule set, you may need to manage the logic outside of CJA and provide it to AEP as a transformed Lookup data set. There's also licensing Data Distiller as an AEP-side transformation option https://experienceleague.adobe.com/docs/experience-platform/query/data-distiller/overview.html?lang=en, but would really depend on the ruleset logic coverage.

                                      Best,

                                      Brian

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