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July 25, 2019
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Youtube ads traffic missing in adobe analytics

  • July 25, 2019
  • 1 reply
  • 1972 views

Hi All:
I set the url in youtube display ads with cid (campaign value), however, all traffic was missing and not captured by adobe.

does anyone track youtube ads? is it because youtube is redirecting the url with missing campaign value?

thanks

Jane

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Best answer by PratheepArunRaj

Dear Jane,

Though your 'cid' parameter is available in YouTube Ads, it must be appended to your landing page so that Adobe Analytics can capture the data. You have Adobe Analytics code only on your website, so it is must the 'ecp' parameter is available when a visitor lands your page after YouTube ad click.

Thank You!

Arun

1 reply

PratheepArunRaj
Community Advisor and Adobe Champion
PratheepArunRajCommunity Advisor and Adobe ChampionAccepted solution
Community Advisor and Adobe Champion
July 26, 2019

Dear Jane,

Though your 'cid' parameter is available in YouTube Ads, it must be appended to your landing page so that Adobe Analytics can capture the data. You have Adobe Analytics code only on your website, so it is must the 'ecp' parameter is available when a visitor lands your page after YouTube ad click.

Thank You!

Arun

Thank You, Pratheep Arun Raj B (Arun) | Xerago | Terryn Winter Analytics