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Level 2
July 25, 2019
Solved

Youtube ads traffic missing in adobe analytics

Hi All:
I set the url in youtube display ads with cid (campaign value), however, all traffic was missing and not captured by adobe.

does anyone track youtube ads? is it because youtube is redirecting the url with missing campaign value?

thanks

Jane

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PratheepArunRaj
PratheepArunRajAccepted solution
Adobe Champion, Community Advisor, UG Leader
July 26, 2019

Dear Jane,

Though your 'cid' parameter is available in YouTube Ads, it must be appended to your landing page so that Adobe Analytics can capture the data. You have Adobe Analytics code only on your website, so it is must the 'ecp' parameter is available when a visitor lands your page after YouTube ad click.

Thank You!

Arun

Thank You, Pratheep Arun Raj B (Arun) | Xerago | Terryn Winter Analytics

1 reply

PratheepArunRaj
Adobe Champion, Community Advisor, UG Leader
PratheepArunRajAdobe Champion, Community Advisor, UG LeaderAccepted solution
Adobe Champion, Community Advisor, UG Leader
July 26, 2019

Dear Jane,

Though your 'cid' parameter is available in YouTube Ads, it must be appended to your landing page so that Adobe Analytics can capture the data. You have Adobe Analytics code only on your website, so it is must the 'ecp' parameter is available when a visitor lands your page after YouTube ad click.

Thank You!

Arun

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Thank You, Pratheep Arun Raj B (Arun) | Xerago | Terryn Winter Analytics