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GusRubio
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December 3, 2020
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what is the definition of Users (Mobile) and App User

  • December 3, 2020
  • 1 reply
  • 2779 views

Hi all

 

Anyone can tell me the definition of Users (Mobile) and App User how are they counted?

I see the number, at least in our case, of Unique Visitors is the same than Users (Mobile) and App User, so I checked the definition of Unique Visitors: https://experienceleague.adobe.com/docs/analytics/components/metrics/unique-visitors.html?lang=en#unique-visitors

But, it is not clear how these metrics are counted. I'm especially curios to know how these metrics are counted if the app is the background.

I appreciate if anyone can give a definition and criteria of these metrics.

 

Cheers,

 

Gus

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Best answer by Andrey_Osadchuk

App Users are Unique Visitors with App ID. In other words, if the report suite collects data only via Mobile SDK (mobile apps), these two metrics will return the same value. The difference will be when the report suite aggregates apps and web (something without app id).

 

Best wishes,
Andrey Osadchuk | Inspect Launch Implementation, Automate Classifications & Data Sources, Essential Bookmarks

1 reply

Andrey_Osadchuk
Andrey_OsadchukAccepted solution
Level 10
December 3, 2020

App Users are Unique Visitors with App ID. In other words, if the report suite collects data only via Mobile SDK (mobile apps), these two metrics will return the same value. The difference will be when the report suite aggregates apps and web (something without app id).

 

Best wishes,
Andrey Osadchuk | Inspect Launch Implementation, Automate Classifications & Data Sources, Essential Bookmarks

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