Video start % calculation | Community
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roohnair18
Level 2
October 27, 2023
Question

Video start % calculation

  • October 27, 2023
  • 1 reply
  • 579 views

Hi all, I have a website with a vid library page and this redirects to 5 other video pages with video hosted on it.

I would like to get video start % 

should I take visits to the 5 pages and calculate it with video start or use pageviews ?

I assume visit level vs hit level metrics may be an issue, please advise.

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1 reply

Jennifer_Dungan
Community Advisor and Adobe Champion
Jennifer_DunganCommunity Advisor and Adobe Champion
Community Advisor and Adobe Champion
October 27, 2023

Both Page View or Visit data could be valid depending on what you are trying to actually report on.

 

Using Page Views against Video Start would be basic hit level data... Number of times the page with the video was viewed and how many "starts" we done from those page views.

 

Using Visits on the other hand would basically de-duplicate multiple page views within the same visit... but the video starts would still potentially have multiple if people went back and re-watched / re-started the video... 

 

You could even look at Visits against a segmented "Visits with Video Starts" so that the % is all based on visit level.

 

 

Just to complicate things, you could even look at Unique Visitors to pages with videos, and a segmented look at UVs that have "started a video" to get a percentage of users who start videos.

 

There are always many ways to pull stats, those ways are all valid in their own way... what really matters is what you are trying to really understand about the video usage.

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