UTM parameters are present in Adobe Analytics ? | Community
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VemiSoumith
December 13, 2023
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UTM parameters are present in Adobe Analytics ?

  • December 13, 2023
  • 1 reply
  • 4833 views

I'm unable to find UTM Parameters in adobe analytics. If the parameters are present in Adobe Analytics default - where can we find this ? 

 

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1 reply

abhinavbalooni
Community Advisor
abhinavbalooniCommunity Advisor
Community Advisor
December 13, 2023

Hi @vemisoumith 

 

UTM parameters are not available by default in adobe analytics. I guess you are assuming parity to GA here which captures those parameters into different traffic reports.

 

In AA, you can setup marketing channel processing rules based on UTM parameters and also concatenate UTM parameters into tracking code (s.campaign variable)

 

Hope this helps.

 

Cheers,

Abhinav

    V
    VemiSoumithAuthor
    December 13, 2023

    Any kind of documents for this steps. It will be helpful

    abhinavbalooni
    Community Advisor
    abhinavbalooniCommunity AdvisorAccepted solution
    Community Advisor
    December 13, 2023

    @vemisoumith  Here's one to start with: https://experienceleaguecommunities.adobe.com/t5/adobe-analytics-questions/using-utm-parameters-in-adobe-analytics/m-p/284476

     

    Another really nice post: https://medium.com/@utmsmartmanager/the-complete-guide-to-using-utm-parameters-in-adobe-analytics-dfce81b91938

     

    Hope this helps.

     

    Cheers,

    Abhinav

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