UTM parameters are present in Adobe Analytics ? | Community
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December 13, 2023
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UTM parameters are present in Adobe Analytics ?

  • December 13, 2023
  • 1 reply
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I'm unable to find UTM Parameters in adobe analytics. If the parameters are present in Adobe Analytics default - where can we find this ? 

 

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1 reply

abhinavbalooni
Community Advisor
Community Advisor
December 13, 2023

Hi @vemisoumith 

 

UTM parameters are not available by default in adobe analytics. I guess you are assuming parity to GA here which captures those parameters into different traffic reports.

 

In AA, you can setup marketing channel processing rules based on UTM parameters and also concatenate UTM parameters into tracking code (s.campaign variable)

 

Hope this helps.

 

Cheers,

Abhinav

December 13, 2023

Any kind of documents for this steps. It will be helpful

abhinavbalooni
Community Advisor
abhinavbalooniCommunity AdvisorAccepted solution
Community Advisor
December 13, 2023