Using Classification to Create Multiple Sets of Marketing Channels | Community
Skip to main content
Level 2
September 12, 2024
Question

Using Classification to Create Multiple Sets of Marketing Channels

  • September 12, 2024
  • 1 reply
  • 484 views

Hi,

 

I'm exploring the possibility of using classifications in order to create multiple sets of Marketing Channels. For example, one of our main traffic-generating channels under the "Marketing Channels" dimension is "Social Networks"; I'd like to create a dimension called something like "Marketing Channels2" that breaks "Social Networks" into "Paid Social" and "Organic Social" channels.

 

I'm assuming to get started on this, I should navigate to Admin Console>Report Suite Manager>Settings>Marketing Channels>Marketing Channel Classifications. However, (see attached) I only see options for classifying "First Touch" and "Last Touch Marketing Channels"...I see no option for simply "Marketing Channels." Help!

 

This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.

1 reply

Level 3
September 13, 2024

@tsherwi  You can use 'Last Touch Channel' dimension to create the classification. This dimension is similar to 'Marketing channel' dimension. For more you can cehck the below documentation :-

https://experienceleague.adobe.com/en/docs/analytics/components/dimensions/marketing-channel