Use Activity Map to Differentiate Between Buttons with Same Text on Page
Activity Map is an Adobe Analytics application that is designed to rank link activity using visual overlays and provide a dashboard of real-time analytics to monitor audience engagement of your web pages. Activity Map bases its link tracking on these two IDs:
- Primary ID: this is the recognizable parameter of the link.
- Link Region: this is a secondary parameter that allows users to specify a string that is representative of the overall link area in the page or region. This parameter can be automatically generated if it is not provided by the user.
- The Link Region value is not set on the link itself, but on one HTML element up the DOM HTML tree that encompasses that region.
How to Build:
Leveraging the subsequent Workspace variables, we can better understand link engagement:
|
Dimension |
Description |
|
Activity Map Page |
Lists the pages on which a link was clicked. |
|
Activity Map Region |
Lists all collected link regions across the whole web site. Note that if a region appears on multiple pages, the metric will be aggregated across all its pages. |
|
Activity Map Links |
Lists all collected links across the whole web site. |
|
Activity Map Links & Region |
Lists all collected links with their region across the whole web site. |