Unique Visitor Gap

Question

In the unique visitor data, the data for July 1 plus July 2 is 12673, which is inconsistent with the 12184 above. What is the reason?

juliusonyancha · Accepted Answer

I'd refer to feedback provided to similar queries raised before specifically the below response

https://experienceleaguecommunities.adobe.com/t5/adobe-analytics-questions/unique-visitors-count-is-wrong/m-p/665416

Jennifer_Dungan · Answer

The "Total" UVs is de-duplicated from the individual dimension rows.

Visitor 1:

A
B
A

Visitor 2:

C
A
C

Visitor 3:

A
B
D

		Page Views	Visits	Unique Visitors
Pages		9	3	3
	A	4	3	3
	B	2	2	2
	C	2	1	1
	D	1	1	1

There are only 3 real Unique Visitors in our example, if we were to sum up all the rows (3 + 2 + 1 + 1) it would show 7 UVs (which would be horribly inflated). Both Visits and Unique Visitors are "stacking" metrics, Adobe will properly deduplicate these in the Freeform Tables.

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