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Aiyanna_Kuttapp
Level 2
October 16, 2015
Solved

Understanding Order/Revenue Participation

  • October 16, 2015
  • 1 reply
  • 2999 views

I want to better understand the Order and Revenue Participation metric provided for a page or a traffic variable. Is there a way to simulate these metrics using advanced segments?

For example, if I try this below segment:

------------------------

Container Scope: Visit

Page contains "Homepage"

THEN

Order Exits

---------------------

Shouldn't the resultant Order and Revenue reports after applying the segments give me the same values as the Order and Revenue participation metrics for Homepage that I get from the Pages report without a segment. But it doesn't seem to be the case.

Anyone who help out with the right segment conditions to simulate matching results?

 

Thanks,

Aiyanna Kuttappa

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Best answer by BrianAu1

There is no way to simulate the orders and revenue participation metrics. A primer on participation metrics via the help microsite: https://helpx.adobe.com/analytics/using/participation.html & Ben Gaines blog post: http://blogs.adobe.com/digitalmarketing/analytics/summit-topic-3-participation/

The likely reason you are seeing different results in comparing the two reports is because your segment conditions have filtered down the visits dataset (you can verify by checking the segment preview % share charts); whereas the standard Pages report participation metrics view is for the entire report suite dataset (all site visits).

Best,

Brian

1 reply

B
Adobe Employee
BrianAu1Adobe EmployeeAccepted solution
Adobe Employee
October 16, 2015

There is no way to simulate the orders and revenue participation metrics. A primer on participation metrics via the help microsite: https://helpx.adobe.com/analytics/using/participation.html & Ben Gaines blog post: http://blogs.adobe.com/digitalmarketing/analytics/summit-topic-3-participation/

The likely reason you are seeing different results in comparing the two reports is because your segment conditions have filtered down the visits dataset (you can verify by checking the segment preview % share charts); whereas the standard Pages report participation metrics view is for the entire report suite dataset (all site visits).

Best,

Brian

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