Traffic with medium "Banner" in Direct marketing channel | Adobe Higher Education
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francescop47742
Level 3
March 18, 2021
Respondido

Traffic with medium "Banner" in Direct marketing channel

  • March 18, 2021
  • 2 respostas
  • 1412 Visualizações

Hi to all,

 

I have a doubt that I cannot resolve, for the "direct" marketing channel I register traffic that is tagged with the medium Banner.

According to the marketing channel processing rules, all traffic registered with medium Banner should be tagged as a display,

 

 

and in fact 85.8% of the time it will end up correctly on display.

 

 

Why do you think 13.2% is tagged in direct marketing channel?

 

 

 

Thank you,
good day and good work,
Francis

Este tópico foi fechado para respostas.
Melhor resposta por Brian_Johnson_

@francescop47742 - My assumption is that your "Medium" eVar is set to an expiration greater than "Visit", and since you're combining two different reports (Marketing Channel and Medium) in your breakdown, you're seeing a combination of a new channel ("Direct") and an old/existing Medium ("banner"). This happens because on a Direct visit, there are no utm_ parameters, so the Medium report persists the previous value ("banner" in this case) even though the channel has changed.

For example:

Visit 1:
- utm_medium=banner
- Referrer=[anything]

- Marketing Channel=Display

Visit 2:
- utm_medium=[does not exist]

- Referrer=[does not exist]
- Marketing Channel=Direct

In visit 1, your reports show what you expect. In visit 2, the channel changes to "Direct", but since there's no utm_medium value, that report does not change, and you see "banner" when doing the breakdown shown in your question.

2 Respostas

Brian_Johnson_
Brian_Johnson_Resposta
Level 8
March 18, 2021

@francescop47742 - My assumption is that your "Medium" eVar is set to an expiration greater than "Visit", and since you're combining two different reports (Marketing Channel and Medium) in your breakdown, you're seeing a combination of a new channel ("Direct") and an old/existing Medium ("banner"). This happens because on a Direct visit, there are no utm_ parameters, so the Medium report persists the previous value ("banner" in this case) even though the channel has changed.

For example:

Visit 1:
- utm_medium=banner
- Referrer=[anything]

- Marketing Channel=Display

Visit 2:
- utm_medium=[does not exist]

- Referrer=[does not exist]
- Marketing Channel=Direct

In visit 1, your reports show what you expect. In visit 2, the channel changes to "Direct", but since there's no utm_medium value, that report does not change, and you see "banner" when doing the breakdown shown in your question.

    F
    francescop47742Autor
    Level 3
    March 19, 2021

    hi evolytics_brian and thk for reply

     

    All it's clear.

     

    I checked my setup and maybe I found the issue.

     

    Medium is a classification of the eVar "marketing channel classification" 

     

    I setup channel's value to and evar that expire after a visit but have allocation as Original value (first), I attached the images

     

     

     

     

    It could this setup create misleading in medium? 

    yuhuisg
    Community Advisor
    yuhuisgCommunity Advisor
    Community Advisor
    March 20, 2021
    @francescop47742 not related to your question: you have a question or a problem, not a doubt. A "doubt" is when you cannot believe or accept something. https://www.merriam-webster.com/dictionary/doubt
    Termos e condiçõesAccessibility statement

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