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m_alcantara
Level 4
May 1, 2024
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Tracking Unbounce pages

  • May 1, 2024
  • 2 replies
  • 1338 views

I'm searching for a way to track Unbounce pages into AA. I did find a post with some steps or workaround to track Unbounce but it's from Feb 2017, very old. Part of it is to inject AppMeasurement into the Unbounce page. I'm concerned about going down this path since the post is quite old and AppMeasurement has undergone a lot of changes/updates since 2017.

 

This is the old post:

Solved: Tracking of Unbounce pages - Adobe Experience League Community - 168392

 

Has anyone implemented Unbounce tracking in AA more recently and can you share the steps how it can be accomplished?

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Best answer by m_alcantara

Apparently we can add scripts on Unbounce pages. Instructions here:

Adding Custom JavaScript and CSS in the Classic Builder – Documentation (unbounce.com)

 

I'm not sure if it will work but I will try adding the Adobe Data Collection embed code on the <head>. Assuming it works, I have another issue. I want to distinguish Unbounce pages and to do it, I want to set channel=Unbounce or something like that. This is to allow me to collect the Unbounce data into our report suite but have to ability to separate it out; i.e. make a segment consisting of channel=Unbounce. If this can be done, the data will be in the report suite but I'm free to include or exclude it as needed for reporting.

Do you have a suggestion as to how I can set channel to "Unbounce"? If I make a data layer and populate it with that, will it work? I'm afraid of timing issues, that the PV rule will fire BEFORE the data layer has been set.

2 replies

Krishna_Musku
Community Advisor
Krishna_MuskuCommunity Advisor
Community Advisor
May 1, 2024

Hello @m_alcantara I am not familiar with unbounce landing pages. But, I found one article from unbounce on how to use analytics to measure and analyze landing page performance.

https://unbounce.com/conversion-rate-optimization/using-analytics-to-measure-your-landing-page-performance/ This article don't talk about the adobe analytics, but it do mentioned about GA4. Which might help you if you using GA4 too.

 

These are some other articles talking about AA and Unbounce integration:

https://tray.io/connectors/adobe-analytics-unbounce-integrations

https://www.starfishetl.com/connect/Adobe%20Analytics/Unbounce

    Jennifer_Dungan
    Community Advisor and Adobe Champion
    Jennifer_DunganCommunity Advisor and Adobe Champion
    Community Advisor and Adobe Champion
    May 1, 2024

    Hi, we used Unbounce a year or so ago for some marketing pages... we injected Adobe Launch through the custom script area, and to cover some of our needs, we ended up using the "old" layout builder so that we could add some custom data attributes.. depending on your needs, while not ideal you should be able to use DOM parsing to build in custom tracking if need be.... if you just need page view tracking, this is easy.

      Jennifer_Dungan
      Community Advisor and Adobe Champion
      Jennifer_DunganCommunity Advisor and Adobe Champion
      Community Advisor and Adobe Champion
      May 1, 2024

      Unfortunately, we aren't using it right now... so I can't log into to see the interface, but I still have my Launch property.

       

      It's possible that only the old builder allowed for the custom script injection?

        M
        m_alcantaraAuthorAccepted solution
        Level 4
        May 3, 2024

        Apparently we can add scripts on Unbounce pages. Instructions here:

        Adding Custom JavaScript and CSS in the Classic Builder – Documentation (unbounce.com)

         

        I'm not sure if it will work but I will try adding the Adobe Data Collection embed code on the <head>. Assuming it works, I have another issue. I want to distinguish Unbounce pages and to do it, I want to set channel=Unbounce or something like that. This is to allow me to collect the Unbounce data into our report suite but have to ability to separate it out; i.e. make a segment consisting of channel=Unbounce. If this can be done, the data will be in the report suite but I'm free to include or exclude it as needed for reporting.

        Do you have a suggestion as to how I can set channel to "Unbounce"? If I make a data layer and populate it with that, will it work? I'm afraid of timing issues, that the PV rule will fire BEFORE the data layer has been set.

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