Tracking Discount Code Usage

Question

Will the adobe analytics system automatically pull any discount codes that are used on our site? Or is there a process of creating the code in the backend of Adobe Analytics so that the system can pull the data related to it?

The reason for my question is that 85.6% of the "Discount Codes" used that resulted in orders are considered "Unspecified". Thank you!

Sarvesh_M · Accepted Answer

Hello,

It could be one of the 3 things happening here,

Discount codes are "really" not used in the 85.6% of orders, if this isn't right, then it could be point 2 or 3
v23 is not attributing conversion - enable conversion syntax or product sysntax dependent on the use case for products as mentioned here - Link
Another best approach to do this would be binding the eVar with a conversion event and add that along with the product purchases like mentioned here: Link

Let me know which one is the case from above to investigate this further.

Thanks,

Sarvesh

MandyGeorge · Answer

When you're looking at evars against any metric, if the evar didn't fire or have a persisted value for the metric, it will come up as "unspecified". This means that for the 20k orders with unspecified, they didn't have a value for discount code associated with the order. Often when I'm looking at evars, I will click the filter and deselect "show unspecified" because it will give a cleaner result.

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