Hi @jyotisharmav,
It really depends on what you are trying to see...
Unique Visitors, Visits and Page Views against your Tracking Code are all important, as are Orders... but understanding what that represents helps create a clear picture. It sounds like you are trying to isolate the "entry page", which also a very valid metric... none of these is what you want to use however... you actually want to use "Tracking Code Instance".
So, let's look at an example:
Visit 1:
- Page A (?cid=X)
- Tracking Code set to "X"
- Tracking Code instance triggered
- Page B
- Tracking Code persists value "X" (due to default 1 week attribution)
- Tracking Code instance is not triggered (because the value has no been explicitly set)
- Page C
Visit 2 (week)
- Page D (no cid)
- Tracking Code persists value "X" (due to default 1 week attribution)
- Tracking Code instance is not triggered (because the value has no been explicitly set)
- Page E
Visit 3
- Page F (?cid=Y)
- Tracking Code set to "Y"
- Tracking Code instance triggered
- Purchase Made
- (Marketing email is received while on the site, user clicks on a link)
- Page G (?cid=Z)
- Tracking Code set to "Z"
- Tracking Code instance triggered
| |
|
Unique Visitors |
Visits |
Page Views |
Tracking Code Instance |
Order |
| Tracking Code |
|
1 |
3 |
7 |
3 |
1 |
| |
X |
1 |
2 |
5 |
1 |
0 |
| |
Y |
1 |
1 |
1 |
1 |
1 |
| |
Z |
1 |
1 |
1 |
1 |
0 |
So here you have 1 unique visitor, across 3 visits, hitting 7 pages (only 3 of which were the pages that set the campaign - i.e. Tracking Code Instance), and 1 order that was driven by Campaign Y.
Unique Visitors will tell you how many people interacted with your campaigns, Visits will tell you how many visits were driven by the campaign (now, Visit 2 is a bit interesting, because it had no direct campaign, but was still within your attribution period... we'll come back to that), 7 pages were driven by your campaigns (directly and indirectly), and one order was made and associated to the last driving campaign.
If you are interested only in the direct pages that people had campaigns, use the Tracking Code Instance.
If you need to know Visits that were directly driven by a campaign... (i.e. don't include visit 2), you can create a segment...
You can either use:
HIT [
Tracking Code Instance exists
]
(which will return only the hits where the campaign was set, and you can pair this with the Visit Metric)
OR
VISIT [
Tracking Code Instance exists
]
(this will return ALL the hits in the visits that had at least one direct campaign)
Like most things, there are a lot of ways to slice and dice the information... and the information is still valid, but if you are trying to answer a specific question like what were the exact pages that were driven by campaigns, you will need to use a more specific metric, as opposed to the metrics which apply to persisted data.
