Track google display ads

Question

I need someone, anyone, to help walk me through some step by step simple processes I need to take to set up tracking for google display ads.

Goal:

Some clicks google display ad > lands on specific page on site > takes action. Which ad (tracking code) caused the action?

Gigazelle · Accepted Answer

give all your google display ads the same query string parameter, then give each display ad their own unique query string value. For example:

example.com?gid=display1

example.com?gid=display2

example.com?gid=display3

In Adobe Analytics, set up Paid Search Detection and set it to the query string parameter you have defined for paid search.

Edison_Lai1 · Answer

Hello,Actually,you can set cid on url.ex. "your website url"?cid=google_20180313....then you can use tracking code report on omniture.

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