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Success event attribution specific to Google ad words

Forum|Forum|3 years ago
October 6, 2022
1 reply
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Just wondering if anyone has any suggestions as I'm looking into a nearly 50% drop in Ad Platform>Google ad words success events that began in June 2022. But it is specific to Google Adwords and no other platform. Any suggestions in trying to trouble shoot this drop that has historically never happened before? Anything would be greatly appreciated as I haven't been able to find any explanation thus far. Thanks.

Analytics

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Best answer by Jennifer_Dungan

Is the drop only in your Adobe Data? Or in Google Ads as well? Is it possible that someone changed the settings in Google Ads so that the attribution isn't mapping properly into your data?

Jennifer_Dungan

Accepted solution

Community Advisor and Adobe Champion

Is the drop only in your Adobe Data? Or in Google Ads as well? Is it possible that someone changed the settings in Google Ads so that the attribution isn't mapping properly into your data?