Spike in Direct Traffic vs SEO
Hi!!
Since late december 25, beginning january 26, we have noticed a spike in Direct / Bookmarked traffic and a drop in SEO. The only reason we could find was that the spike corresponds to an update to iOS 26.
We can see clearly the impact iOS had on the dropping of SEO and the rise of Direct.
We investigated with other markets / projects / clients, and this does not happen in their results - it is occurring only on this specific project in Spain.
The only hypothesis we have is that the iOS update is affecting Adobe and is including visits from iOS 26 as Direct rather than SEO.
Is there a way to correct this?
