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dineshpr
Level 2
April 29, 2025
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Sequetial segment custom

  • April 29, 2025
  • 3 replies
  • 694 views

Hi ,

 

i am trying to create a sequential filter or segment in CJA 

which has this logic like customer who have shoped after clicking the email link

so the segment would look like this 

Email = click 

then , After 1 week

Shop purchasers

but here what would be the option to be selected for this result 

should it be after one day or after one week or within one day or one week


 



Best answer by Krishna_Musku

Hello @dineshpr 

If you are looking for customers who shopped after one week of the clicking link in email, you should select after 1 week. But if there is any limit after 1 week, you can add that criteria too. see below for your reference.

 

 

3 replies

Krishna_Musku
Community Advisor
Krishna_MuskuCommunity AdvisorAccepted solution
Community Advisor
April 29, 2025

Hello @dineshpr 

If you are looking for customers who shopped after one week of the clicking link in email, you should select after 1 week. But if there is any limit after 1 week, you can add that criteria too. see below for your reference.

 

 

    pradnya_balvir
    Community Advisor
    pradnya_balvirCommunity Advisor
    Community Advisor
    April 29, 2025

    Hi @dineshpr ,

     

    Krishna is already explained.

    Options and What They Mean:

    • "Within 1 week" = The purchase happened within 7 days after the email click.

    • "After 1 week" = The purchase happened more than 7 days after the email click.

    • "Within 1 day" = Purchase happened within 24 hours.

    • "After 1 day" = Purchase happened more than 1 day later.

    If your goal is to include only those who purchased more than 1 week after clicking the email, then: 

    Select: "After 1 week"

    This ensures you’re only including customers where the purchase happened after 7 days from the click.

     

      MandyGeorge
      Community Advisor and Adobe Champion
      MandyGeorgeCommunity Advisor and Adobe Champion
      Community Advisor and Adobe Champion
      April 30, 2025

      The above two comments are great for explaining the options for the 'then' conditions, so I won't repeat that. But I do want to add there is one other thing to consider. In the top right of the segment you have "include everyone", there are also options for "include only after sequence" and "include only before sequence." Because you're doing this at a fan (I'm assuming that's visitor) level, you probably also want to limit it to "include only after sequence." 

      Basically, if someone places an order, clicks on an email, and then places another order. If your sequence is clicks on an email and then places an order, and you "include everyone" that will count both orders. If you limit it to "include after sequence" it will only include the second order (and any other orders that happen after that. 

       

      So, in addition to the 'then' options, also consider the level of your segment and the include options.

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