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GauravGh
February 3, 2025
Question

Sequential Segmentation with Deviations in User Journey

  • February 3, 2025
  • 1 reply
  • 527 views

Hello everyone,

I want to check if Adobe Analytics also support Deviations or BackAndForth of event sequences

Lets suppose I have sequence given as ->  A, C, B, C, A, D
And I want to create segment of A then B then C then D

will the above sequence be satisfied with this sequence for below?
1. Without providing any Conditional Operators for all then operator
2. Using Within OR After Conditional Operator for any or multiple then operators

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1 reply

Jennifer_Dungan
Community Advisor and Adobe Champion
Jennifer_DunganCommunity Advisor and Adobe Champion
Community Advisor and Adobe Champion
February 4, 2025

From the basic perspective of a A, C, B, C, A, D flow...

 

Adobe should be able to handle C twice in the sequence. 

 

 

I don't have CJA, so I can't speak to whether or not you can create segments within the journey.

 

My suggestion, given this seems to be a complex case that likely doesn't come up much... would be to try this in a isolated environment... try running through several scenarios (use a fresh incognito for each run, and make note of your user identifier or other values that you can use to verify the data after the fact), and see if the the runs you expect to show up do, and the runs that shouldn't, don't.. 

 

You may need to make tweaks to your logic, but having a solid set of runs that you know exactly how they should work will allow you to confirm the behaviour.

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