Sequential Segmentation Post Event

Question

I want to analyze the visitor journey from time of entry up until, and including, the point of conversion.

Right now I have Visitor container where pageview exists THEN e3 (form conversion) exists.

The conversion happened in visit 6.

The issue I’m facing is that setting the segment to “Before sequence” only shows visits 1-5

After Sequence shows the converting visit but everything after it which I don’t care about.

How can I add logic to cap it at the point of conversion or the converting visit?

andreiabenites · Answer

For situations like this, I like to create a funnel chart and then right click and the final touchpoint/step and select “Create segment from touchpoint” or “Breakdown fall-through at this touchpoint” which generates a table with a segment replicating the logic of the funnel.

It seems the solution would be having 2 containers. One would include visitors with the Only Before Sequence (to include visits 1- 5) and the other container includes visits where the conversion event happened.

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