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nicke32876336
nicke32876336
Level 2
November 23, 2015
Solved

Segmentation based on first touch attribution

  • November 23, 2015
  • 4 replies
  • 2313 views

Hi 

Similar to first and last touch channel attribution, I would like to set up a report that looks at first and last touch campaign codes... Is there a way of doing this with segmentation? What's the best method for this type of report?

Thanks

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Best answer by BrianAu1

Hi Nick,

There isn't a way in R&A to do first touch attribution if your tracking code is set up to be last touch. However you could allocate another Custom Conversion eVar tracking code variable and set it up to be first touch that would enable that type of segmentation logic.

Best,

Brian

4 replies

TanmayMathur
Adobe Employee
TanmayMathurAdobe Employee
Adobe Employee
November 23, 2015

Hi Nick,

Thanks for reaching out. 

You can create a segment based on the campaign tacking code. The example given in this page may give you an idea - https://marketing.adobe.com/resources/help/en_US/analytics/segment/seg_example_attribute.html

Let me know if this works out for you or you have any further questions.

Thanks!

TM

nicke32876336
nicke32876336Author
Level 2
November 23, 2015

Yes - I know how to do segmentation based on the campaign code. But what If I want to look at first touch? What's the best method? If the eVar is curently set as last touch.

B
Adobe Employee
BrianAu1Adobe EmployeeAccepted solution
Adobe Employee
November 24, 2015

Hi Nick,

There isn't a way in R&A to do first touch attribution if your tracking code is set up to be last touch. However you could allocate another Custom Conversion eVar tracking code variable and set it up to be first touch that would enable that type of segmentation logic.

Best,

Brian

nicke32876336
nicke32876336Author
Level 2
November 25, 2015

Thanks Brian 

Could I not do something such as:

Visitor segment

Visit container:

Visit number = 1

& 

Referring domain = Google

Would this provide me with stats on first touch channel = Google ?

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