Segment similar to "next hit" behaviour in fallout view? | Community
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asdf12341z
Level 3
September 21, 2023
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Segment similar to "next hit" behaviour in fallout view?

  • September 21, 2023
  • 2 replies
  • 2453 views

I have a page, A, which users can land on either directly, or from CTAs on pages B, C, D, and E.


What I am trying to understand is the best way to summarize the number of visitors who land on page A from each of the other pages B-E. What would be the best way to do this? With a segment? If so, how?

 

Suppose furthermore that I don't have the evars corresponding to CTA interactions, I just want to create a segment that summarizes the number of visits and number of visitors who arrive on page A, and were on each of pages B, C, D and E immediately before.

 

Though I understand this could means they could have been on Page B, then directly typed in the web address for Page A, I am not too concerned as this will likely form a very negligible minority of the traffic.

 

Thanks in advance 

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Best answer by Jennifer_Dungan

Okay, I actually do stuff like this all the time (I use my own custom tables rather than fallouts because I can then break them down by day / week / month and see how the flows are comparing over time).

 

So I can see that you are in fact wanting to see B separate from C, and separate from D, etc... so let's start with Page A

 

Page A would be a Simple Hit level segment:

HIT

    Page equals Page A

 

 

Now, let's look at the "From Page B Segment"


First off, you need to use a sequence, which means that you have to use some Visit level logic in your segment. Now, while I don't see "Page Views" in your table, I am going to go the extra mile to make sure that IF you add Page Views as a column, that the segment will only return Page B in the context (and not all pages within the visit)

 

HIT

    Page equals Page B

    AND

    VISIT Container [

        Page equals Page A

        THEN within 1 Page View

        Page equals Page B

    ]

 

 

Basically, this segment will pull back only hits on Page B, where the VISIT has the sequence of Page A followed directly by Page B.

 

This may still return a few extra Page B page views if Page B was hit multiple times in the Visit, but the risks should be fairly low (and right now, you aren't looking for Page Views)

 

If you just want the simple Sequence (not caring about Page Views for Page B), you can just use:

 

VISIT

    Page equals Page A

    THEN within 1 Page View

    Page equals Page B

 

As this won't change your VIsits or Unique Visitor counts.

 

 

You can create the same segments for Pages C and D, etc

 

Once you create your Freeform table, you can stack your segments with your metrics like so:

 

 

Then you can create ad hoc calculated metrics by selecting the metrics (and segment) and right clicking to "Create Metric from Selection", then choose "Divide"

 

 

After you make it, you can edit it to adjust the name, display as Percent, and make sure the math was done in the correct order.

 

Please note, sometimes when you have multiple metrics stacked under a single segment, the Create Metric from Selected will use the first metric instead of the selected one... if that happens, just temporarily move stuff around to make it one metric per segment until you've made the calculated metric, then put it back... Or create a whole copy of the table to make the calculated metrics in, then drag those back up into the proper table... then delete the temp table when you are done.

 

Hope this helps 🙂

2 replies

Jennifer_Dungan
Community Advisor and Adobe Champion
Jennifer_DunganCommunity Advisor and Adobe Champion
Community Advisor and Adobe Champion
September 21, 2023

Fallout reports are a bit different, they are basically sequential steps taken by a user... if you need to see the difference between Page A coming from different pages (in a fallout), I think you would need to create multiple fallouts:

 

Page B

Then

Page A

 

OR

 

Page C

Then

Page A

 

etc

 

 

However, if you don't need them separated, and just need to see B, C, D and E as a combined step, followed by A, you can do:

 

Page B OR Page C OR Page D OR Page E

Then

Page A

 

 

You cannot see different pathing within a fallout since ALL previous steps must be to be met (and in the order they are shown) in the next step within a fallout report.

 

 

However, if you don't use a Fallout Report, you could create some custom sequential segments to create your own visualization within a Freeform Table.

    Damonwhall
    Adobe Employee
    DamonwhallAdobe Employee
    Adobe Employee
    September 21, 2023

    Hello @asdf12341z , 

     

    This might work: 

    Step 1 - 

     

    Step 2 -

     

    Step 3 - 

     

    Step 4 - 

     

    Step 5 - 

     

    This should allow you to see who is coming from Pages B-D (as a combined possible locations segment) and arrived to A on the next hit (meaning that they clicked on something that sent them to Page "A".  )

     

     

     

      A
      asdf12341zAuthor
      Level 3
      September 21, 2023

      Thank you both and @jennifer_dungan for your suggestions.

      What I was actually hoping for (and sorry if the title is confusing) is to get these same numbers but in the freeform table, because I'd like a way to create summary numbers and conversion rates that are easily and immediately viewable for the users.

      Basically I'd have a time dimension, then Page A as the split by visitors and visits, then in the other columns, visits and visitors to Page A from B, then from C, D, E.

       

      I have attached a screenshot of what I envision the output would look like.

      Thank you once again for your suggestions and help, it is very much appreciated.

       

        Jennifer_Dungan
        Community Advisor and Adobe Champion
        Jennifer_DunganCommunity Advisor and Adobe ChampionAccepted solution
        Community Advisor and Adobe Champion
        September 22, 2023

        Okay, I actually do stuff like this all the time (I use my own custom tables rather than fallouts because I can then break them down by day / week / month and see how the flows are comparing over time).

         

        So I can see that you are in fact wanting to see B separate from C, and separate from D, etc... so let's start with Page A

         

        Page A would be a Simple Hit level segment:

        HIT

            Page equals Page A

         

         

        Now, let's look at the "From Page B Segment"


        First off, you need to use a sequence, which means that you have to use some Visit level logic in your segment. Now, while I don't see "Page Views" in your table, I am going to go the extra mile to make sure that IF you add Page Views as a column, that the segment will only return Page B in the context (and not all pages within the visit)

         

        HIT

            Page equals Page B

            AND

            VISIT Container [

                Page equals Page A

                THEN within 1 Page View

                Page equals Page B

            ]

         

         

        Basically, this segment will pull back only hits on Page B, where the VISIT has the sequence of Page A followed directly by Page B.

         

        This may still return a few extra Page B page views if Page B was hit multiple times in the Visit, but the risks should be fairly low (and right now, you aren't looking for Page Views)

         

        If you just want the simple Sequence (not caring about Page Views for Page B), you can just use:

         

        VISIT

            Page equals Page A

            THEN within 1 Page View

            Page equals Page B

         

        As this won't change your VIsits or Unique Visitor counts.

         

         

        You can create the same segments for Pages C and D, etc

         

        Once you create your Freeform table, you can stack your segments with your metrics like so:

         

         

        Then you can create ad hoc calculated metrics by selecting the metrics (and segment) and right clicking to "Create Metric from Selection", then choose "Divide"

         

         

        After you make it, you can edit it to adjust the name, display as Percent, and make sure the math was done in the correct order.

         

        Please note, sometimes when you have multiple metrics stacked under a single segment, the Create Metric from Selected will use the first metric instead of the selected one... if that happens, just temporarily move stuff around to make it one metric per segment until you've made the calculated metric, then put it back... Or create a whole copy of the table to make the calculated metrics in, then drag those back up into the proper table... then delete the temp table when you are done.

         

        Hope this helps 🙂

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