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Segment for Abandon Rate which customer did not purchased or ordered after checkout

Forum|Forum|22 days ago
May 15, 2026
3 replies
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I need to create a Segment for Abandon Rate where customer did not purchased or ordered product after checkout process.

I created an segment however need your help to understand if this correct?

HITS

Exclude (HITS

VISITS

Product Views exists

- THEN -

Cart Additions exists

- THEN -

Cart Views exists

- THEN -

Checkouts exists

- THEN -

Orders exists)

- AND -

VISITS

HITS

Product Views exists

- THEN -

HITS

Cart Additions exists

- THEN -

HITS

Cart Views exists

- THEN -

HITS

Checkouts exists

- THEN Within 1 Hit(s) -

HITS

Page exists

- THEN -

Exclude (HITS

Page exists)

Analytics

Best answer by MandyGeorge

@Jennifer_Dungan wouldn’t we need to use the exclude logic instead of “does not exist”?

I would build a visit segment where cart addition exists then exclude (logic group container) orders exists.

If you just do “orders does not exist”, as long as there is at least 1 hit after the cart addition that isn’t an order, it would get included in there.

MandyGeorge

Community Advisor and Adobe Champion

I'm just trying to understand what you're building a bit more. For your abandon rate, are you looking at cart abandon or checkout abandon? I'm wondering why you're insisting that they view a product in addition to adding cart and viewing checkout.

To build it out I would basically do a visit level segment where add to Cart/checkout exists and at a visit container exclude order exists.

That would give you all visits that added to Cart and saw checkout but didn't place an order in the same visit.

Jennifer_Dungan

Community Advisor and Adobe Champion

Yes, I agree, I think the segment can be a lot simpler… which will also make it more robust and universal… looking for such a specific path could provide false positives…

I would think a simple segment like:

VISIT

Cart Addition exists

THEN

Order does not exist

Should do the trick?

A

akhil_merupula

Level 4

I agree with both @MandyGeorge and @Jennifer_Dungan the simplified segment is the right approach here.

To explain why your original segment is overly complex: the long sequential chain (Product Views THEN Cart Additions THEN Cart Views THEN Checkouts THEN exclude Orders) is trying to enforce a specific funnel path, but in practice users don't always follow that exact sequence. Someone could add to cart directly from a search result without a product view, or revisit their cart multiple times. That path dependency makes the segment fragile and will undercount your actual abandoners.

Jennifer's version:

VISIT
Cart Addition exists
THEN
Order does not exist

...is cleaner and more accurate because it captures the intent: anyone who added to cart but didn't complete a purchase in that same visit.

One thing worth considering depending on your use case: if you want checkout abandonment specifically (people who reached checkout but didn't order, which is a higher-intent group than general cart abandonment), you can adjust to:

VISIT
Checkouts exists
AND
Orders does not exist

This is a stricter definition that filters for visitors who started the checkout process but dropped off before completing, which is often more actionable for remarketing purposes.

Choose cart addition or checkout as your starting point based on which abandonment stage you're trying to analyze.

manpreetkaur27

Adobe Support

Hi @manojdalvi,
I’m following up to see if anyone’s response has answered your query. If so, please mark it as the best answer.

M

manojdalviAuthor

Level 1

Hi @manpreetkaur27
@MandyGeorge @akhil_merupula
does this looks good?

VISITORS

Product Views exists

- THEN -

Cart Additions exists

- THEN -

Cart Views exists

- THEN -

Checkouts exists

- THEN -

Exclude (VISITS

Orders exists)

Jennifer_Dungan

Community Advisor and Adobe Champion

As I mentioned above.. this is too “fallout report” centric… and too reliant on hitting too many specific checkpoints. A simple:

VISIT
Cart Addition exists
THEN
Order does not exist

should suffice…

You are looking for users that added something to their cart, and then did not make an order… there is no need for any of the rest of the flow.

Also, if you are looking at Cart Abandonment, why are you looking at the visitor? Particularly with no time blocking…

If you were to run the above looking at “This Year”… ALL users who added something to their cart in January would still be pulled up “this month” if they happened to visit the site this month.

A

akhil_merupula

Level 4

Hi @manojdalvi , Jennifer is right the sequential chain through Product Views, Cart Additions, Cart Views and Checkouts is more complex than it needs to be and will actually undercount your abandoners because users don't always follow that exact path.

The simpler version Jennifer suggested will give you more accurate results:

VISIT
Cart Addition exists
THEN
Order does not exist

One thing I'd add to Jennifer's point about the Visitor container if you use Visitor level for cart abandonment without time blocking, you will pull in users who added to cart months ago and never ordered, which inflates your abandonment numbers significantly. The Visit container keeps it scoped to a single session which is the correct definition for cart abandonment someone who added to cart and left without purchasing in that same visit. If you want cross-visit abandonment that is a different use case and needs a date-bounded Visitor segment to be meaningful.

Hope that helps clarify!

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