Skip to main content
Level 1
May 15, 2026
Question

Segment for Abandon Rate which customer did not purchased or ordered after checkout

  • May 15, 2026
  • 1 reply
  • 25 views

I need to create a Segment for Abandon Rate where customer did not purchased or ordered product after checkout process.

I created an segment however need your help to understand if this correct?

 

HITS

Exclude (HITS

VISITS

Product Views exists

- THEN -

Cart Additions exists

- THEN -

Cart Views exists

- THEN -

Checkouts exists

- THEN -

Orders exists)

- AND -

VISITS

HITS

Product Views exists

- THEN -

HITS

Cart Additions exists

- THEN -

HITS

Cart Views exists

- THEN -

HITS

Checkouts exists

- THEN Within 1 Hit(s) -

HITS

Page exists

- THEN -

Exclude (HITS

Page exists)

1 reply

MandyGeorge
Community Advisor and Adobe Champion
Community Advisor and Adobe Champion
May 15, 2026

I'm just trying to understand what you're building a bit more. For your abandon rate, are you looking at cart abandon or checkout abandon? I'm wondering why you're insisting that they view a product in addition to adding cart and viewing checkout.

To build it out I would basically do a visit level segment where add to Cart/checkout exists and at a visit container exclude order exists.

That would give you all visits that added to Cart and saw checkout but didn't place an order in the same visit.

Jennifer_Dungan
Community Advisor and Adobe Champion
Community Advisor and Adobe Champion
May 15, 2026

Yes, I agree, I think the segment can be a lot simpler… which will also make it more robust and universal… looking for such a specific path could provide false positives…

 

I would think a simple segment like:

 

VISIT

      Cart Addition exists

      THEN

      Order does not exist

 

Should do the trick?

Level 3
May 16, 2026

I agree with both ​@MandyGeorge  and ​@Jennifer_Dungan  the simplified segment is the right approach here.

 

To explain why your original segment is overly complex: the long sequential chain (Product Views THEN Cart Additions THEN Cart Views THEN Checkouts THEN exclude Orders) is trying to enforce a specific funnel path, but in practice users don't always follow that exact sequence. Someone could add to cart directly from a search result without a product view, or revisit their cart multiple times. That path dependency makes the segment fragile and will undercount your actual abandoners.

 

Jennifer's version:

VISIT
  Cart Addition exists
  THEN
  Order does not exist

...is cleaner and more accurate because it captures the intent: anyone who added to cart but didn't complete a purchase in that same visit.

 

One thing worth considering depending on your use case: if you want checkout abandonment specifically (people who reached checkout but didn't order, which is a higher-intent group than general cart abandonment), you can adjust to:

VISIT
  Checkouts exists
  AND
  Orders does not exist

 

This is a stricter definition that filters for visitors who started the checkout process but dropped off before completing, which is often more actionable for remarketing purposes.


Choose cart addition or checkout as your starting point based on which abandonment stage you're trying to analyze.