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Rhodri2
Level 2
May 28, 2021
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Segment building in AA and container types

  • May 28, 2021
  • 1 reply
  • 1106 views

I'm currently looking to create a segment in AA that takes a population of visitors that have seen webpage A in the last 90 days, but also havent seen webpage B in the last 90 days.

 

So far I have attempted to do this by creating two segments and combining them as follows:

 

1) Create segment A. Seg A = clients that have seen webpage A in the last 90 days

2) Create segment B. Seg B = clients that have seen webpage B in the last 90 days

3) Create segment C by including Seg A (visitor container) before excluding Seg B (visitor container) using the 'exclude' toggle within the container options.

 

Is this the correct way to do this? When altering the container types between Visitor/Visit/Hit it is altering the final segment size, leaving me slightly confused as to the correct way to do this.

 

Any insight anyone can provide would be fantastic!

 

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Best answer by yuhuisg

Let me answer this first:

Is this the correct way to do this? When altering the container types between Visitor/Visit/Hit it is altering the final segment size, leaving me slightly confused as to the correct way to do this.

Recall that:

  • a Hit is every instance / beacon / hit of data sent to AA
  • a Visit comprises of 1 or more Hits within a period of time
  • a Visitor comprises of 1 or more Visits over the visitor's lifetime (more specifically, for all visits where the same visitor ID has been set)

So depending on the metrics and date range of your report, you will definitely get different numbers for these 3 scopes, even with the same segment conditions.

1) Create segment A. Seg A = clients that have seen webpage A in the last 90 days

2) Create segment B. Seg B = clients that have seen webpage B in the last 90 days

3) Create segment C by including Seg A (visitor container) before excluding Seg B (visitor container) using the 'exclude' toggle within the container options.

Is this the correct way to do this? When altering the container types between Visitor/Visit/Hit it is altering the final segment size, leaving me slightly confused as to the correct way to do this.

Yes, that would be the easiest way to create your segment. However, if you ever change the conditions of segments A or B, segment C will remain unchanged! AA doesn't link segments together, so you will need to make sure you change segment C too.

 

1 reply

yuhuisg
Community Advisor
yuhuisgCommunity AdvisorAccepted solution
Community Advisor
May 29, 2021

Let me answer this first:

Is this the correct way to do this? When altering the container types between Visitor/Visit/Hit it is altering the final segment size, leaving me slightly confused as to the correct way to do this.

Recall that:

  • a Hit is every instance / beacon / hit of data sent to AA
  • a Visit comprises of 1 or more Hits within a period of time
  • a Visitor comprises of 1 or more Visits over the visitor's lifetime (more specifically, for all visits where the same visitor ID has been set)

So depending on the metrics and date range of your report, you will definitely get different numbers for these 3 scopes, even with the same segment conditions.

1) Create segment A. Seg A = clients that have seen webpage A in the last 90 days

2) Create segment B. Seg B = clients that have seen webpage B in the last 90 days

3) Create segment C by including Seg A (visitor container) before excluding Seg B (visitor container) using the 'exclude' toggle within the container options.

Is this the correct way to do this? When altering the container types between Visitor/Visit/Hit it is altering the final segment size, leaving me slightly confused as to the correct way to do this.

Yes, that would be the easiest way to create your segment. However, if you ever change the conditions of segments A or B, segment C will remain unchanged! AA doesn't link segments together, so you will need to make sure you change segment C too.

 

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