Safari ITP 2.3 - CNAME Benefits | Adobe Higher Education
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jantzen_b
Adobe Employee
Adobe Employee
March 10, 2021
Répondu

Safari ITP 2.3 - CNAME Benefits

It seems like using CNAME workaround or using a non-CNAME ECID service implementation both result in a 7 day cookie expiry. Is there any benefit to setting up CNAME workaround today? Is it the Product team recommendation to still do so?

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Meilleure réponse par jantzen_b

There are other benefits to setting up a CNAME for ECID tracking, though you’re correct – it will still result in a 7-day cookie expiration. The other benefit to consider is ad blocking. There may be some ad blockers out there that are blocking calls to Adobe data centers, but aren’t blocking the CNAME first party customer domain.

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jantzen_b
Adobe Employee
jantzen_bAdobe EmployeeAuteurRéponse
Adobe Employee
March 10, 2021

There are other benefits to setting up a CNAME for ECID tracking, though you’re correct – it will still result in a 7-day cookie expiration. The other benefit to consider is ad blocking. There may be some ad blockers out there that are blocking calls to Adobe data centers, but aren’t blocking the CNAME first party customer domain.