referring domain numbers in marketing channel trends very high than normal. | Community
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Level 5
October 11, 2023
Question

referring domain numbers in marketing channel trends very high than normal.

  • October 11, 2023
  • 1 reply
  • 1953 views

referring domain numbers in marketing channel trends very high than normal. How to debug and find issue? FYI no changes made to marketing channel rules.

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1 reply

Jennifer_Dungan
Community Advisor and Adobe Champion
Community Advisor and Adobe Champion
October 11, 2023

Did other marketing channels (by raw numbers) decline significantly at the same time?

 

Have you tried to correlate the Marketing Channel (using Marketing Channel Instance to limit the data to when its being set) against the Referring Domain?

 

Also, while your Marketing Channel rules haven't changed, is it possible someone pushed a tracking update and broke referral tracking.. your "Typed/Bookmarked" also seemed to spike... I wonder if someone broke tracking Referrals in your implementation (as in, as the user navigates from page to page within your site, the previous page isn't being set as a referrer and now every page is treated like an incoming source of traffic when it shouldn't be).

aagk123Author
Level 5
October 11, 2023

The same day I excluded launch code from one specific page to exclude that page from reporting. Could that be the reason? I excluded using the abort function

 

{s.abort=true;} 

 

 

Jennifer_Dungan
Community Advisor and Adobe Champion
Community Advisor and Adobe Champion
October 11, 2023

That shouldn't affect anything... that page, even if excluded from tracking, should still be populating the referrers in the HTML Header, and the code on the next page should still be reading that value...

 

Were any other changes made on that day?