Referrer TYPE = Social Networks | Traffic is very LOW.

Forum|Forum|5 years ago
October 1, 2020
1 reply
1767 views

Hi,

We are getting very low social traffic referral for our website. i.e., 20K visits for example in Adobe Analytics. 100K in LinkedIN analytics tool.

We are doing linkedIn campaign in their respective analytics tools. When we tried to compare the ADOBE analytics traffic with linkedIn analytics data. LinkedIN analytics is HIGH.

Currently, I'm segmenting like this way > Referrer TYPE = Social Networks

Please let me know whether I'm missing out anything.

Analytics

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Best answer by yuhuisg

I can't comment on Adobe's method of classifying referral traffic under "Social Network".

But if you are running a campaign in LinkedIn, then I think you should be using Campaign Tracking Codes with those links. You should then be able to report their performance with Marketing Channels.

yuhuisg

Accepted solution

Community Advisor

I can't comment on Adobe's method of classifying referral traffic under "Social Network".

But if you are running a campaign in LinkedIn, then I think you should be using Campaign Tracking Codes with those links. You should then be able to report their performance with Marketing Channels.

P

prathap08Author

Level 4

@yuhuisg: Okay, forget about campaigns. how about normal referrer traffic varies under social network which have given by adobe. Thats a major issue with my customer. They are comparing with linkedIN analytics. They are able to huge traffic to their landing page inside linkedIN and but same traffic which is not showing under Adobe Analytics. Not only for LinkedIN and its for FACEBOOK and twitter as well.

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