Question about the opt out cookie mechanism of work | Community
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Dmitriy1
Level 2
September 18, 2025
Question

Question about the opt out cookie mechanism of work

  • September 18, 2025
  • 2 replies
  • 1227 views

Hi everyone.

I have a question about the behaviour or Adobe analytics on a site when the opt out cookie is set. 

Should the b/ss page load requests be present in the dev network panel? 

2 replies

bjoern__koth
Community Advisor and Adobe Champion
bjoern__kothCommunity Advisor and Adobe Champion
Community Advisor and Adobe Champion
September 18, 2025

Hi @dmitriy1 

which exact opt out cookie are you referring to? The one that gets set through your cookie banner or a global Adobe opt out cookie that is set through the Adobe website?

Cheers from Switzerland!
    D
    Dmitriy1Author
    Level 2
    September 19, 2025

    Thanks for quick response. I'm using the "omniture_optout" cookie with value "This-cookie-will-expire-in-2035". It block all page load requests but button clicks are still present 

     

     
    Jennifer_Dungan
    Community Advisor and Adobe Champion
    Jennifer_DunganCommunity Advisor and Adobe Champion
    Community Advisor and Adobe Champion
    September 19, 2025

    Ah, then yes, that is supposed to block all tracking.

     

    If I recall correctly, this cookie was also the "backup" method for excluding internal traffic (if you didn't have a dedicated office IP that you could add to your internal IP filters... you could get your teams to install the cookie...)

     

    If you are still seeing calls from your button clicks, that sounds like a bug... you should raise it with Client Care... 

      Jennifer_Dungan
      Community Advisor and Adobe Champion
      Jennifer_DunganCommunity Advisor and Adobe Champion
      Community Advisor and Adobe Champion
      September 18, 2025

      Yes, there are different levels of opt out...

       

      Opting out of tracking cookies could mean you still have tracking, but that each visit sets a temporary session cookie for the user, and the next visit a new cookie is generated (meaning the same user will be treated as a new user every visit, but you still have basic tracking).

       

      If however, your opt-out is a full "opt out of tracking", then no, you wouldn't get any tracking at all if your are adhering to the user's request.

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