Possible reasons for missing data in Adobe Analytics | Community

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Possible reasons for missing data in Adobe Analytics

Forum|Forum|6 years ago
April 4, 2019
2 replies
5045 views

Hi,

As per my understanding, these are the possible reasons for missing data in Adobe Analytics UI/clickstream raw data when comparing with internal tools.

Implementation issue
End customer blocking traffic using Ghostery etc
IP filer Exclusion in Admin settings
Customer moving to the next page before page fully loaded/analytics executed on the page

Any other reasons?

Thanks

Analytics

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Andrey_Osadchuk

Level 10

Add to the list

VISTA rules
Bot filters
Latency related to data processing (rare cases)

*the first two are a part of the implementation item, but do not have any relation to the code/SDK implementation.

Also take into account that sometimes the issue of data discrepancy is on the other end — internal tools.

Adobe Employee

Duplicate Purchase

Hit_exclusion

Vista Rules specially like "IP Exclusion" "Moving hits from one report suite to other"

opt_out

internal URL filters

Most common example listed here: Adobe Analytics Help | How to exclude data in Adobe Analytics