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kishorepvsk
kishorepvsk
Level 3
October 24, 2017
Solved

PII in Adobe Analytics

Hi,

What if I want to capture PII in any one of the variables? What is the process?

If we are not supposed to do so, how should we take an approval for the same and whom should  we contact?

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Kaushalendra
KaushalendraAccepted solution
Adobe Employee
October 24, 2017

Hi panangipallik36170833​,

While Adobe strongly recommends that you do not pass any PII information with Analytics hits, there is no filter which will remove the PII data while processing.

In case of any doubt, please contact your company's Legal team to check if it is okay to capture and pass the specific data to Adobe servers.

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2 replies

Kaushalendra
Adobe Employee
KaushalendraAdobe EmployeeAccepted solution
Adobe Employee
October 24, 2017

Hi panangipallik36170833​,

While Adobe strongly recommends that you do not pass any PII information with Analytics hits, there is no filter which will remove the PII data while processing.

In case of any doubt, please contact your company's Legal team to check if it is okay to capture and pass the specific data to Adobe servers.

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    Gigazelle
    Adobe Employee
    GigazelleAdobe Employee
    Adobe Employee
    October 27, 2017

    Agreed with Kaushalendra​ here - Adobe does not recommend collecting PII, and your customers/users are going to be the biggest concern when it comes to any privacy violations.

    Make it crystal clear in your privacy policy that you are collecting personally identifiable information, and state exactly what you're collecting.

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    Terms & ConditionsAccessibility statement

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