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cjnico
Level 2
April 16, 2026
Solved

Percentages on Flow Viz

  • April 16, 2026
  • 4 replies
  • 64 views

When looking at the flow Viz I know it shows number of path views for the previous/ next pages. But is there a way to switch it so that it displays the percentage? I know I can see the percentages if i hover over them but Id like to be able to export it so that the percentages are visible 

    Best answer by SrividyaVenkat

    Hi ​@cjnico There isn’t a native way to switch Flow Visualization to display percentages instead of counts in Adobe Analytics. The nodes and paths are designed to show path view counts, and percentages are only available on hover.

    For exporting with percentages visible, here are a few other approaches:

    1. Recreate using Freeform Table

    • Option 1: Use Page + Next Page / Previous Page dimensions
      • This allows you to export percentages directly, though it won’t be as visual as Flow
    • Option 2: Use sequential segments to create and then, use the metrics as required and can view with the %.

    2. Use Fallout Visualization 

    • If your journey is linear, Fallout shows step-to-step conversion percentages by default
    • Not ideal for exploratory flow analysis, but useful for defined path.

    3. Fallout Visualization Export and calculate externally (most reliable)

    • Export the Flow data (CSV)
    • In Excel / Google Sheets, calculate % by dividing each path by the total outgoing paths from that node
    • This gives you clean, presentation-ready percentage data

    Regards, 
    Srividya.V

     

    4 replies

    SrividyaVenkat
    SrividyaVenkatAccepted solution
    Level 3
    April 17, 2026

    Hi ​@cjnico There isn’t a native way to switch Flow Visualization to display percentages instead of counts in Adobe Analytics. The nodes and paths are designed to show path view counts, and percentages are only available on hover.

    For exporting with percentages visible, here are a few other approaches:

    1. Recreate using Freeform Table

    • Option 1: Use Page + Next Page / Previous Page dimensions
      • This allows you to export percentages directly, though it won’t be as visual as Flow
    • Option 2: Use sequential segments to create and then, use the metrics as required and can view with the %.

    2. Use Fallout Visualization 

    • If your journey is linear, Fallout shows step-to-step conversion percentages by default
    • Not ideal for exploratory flow analysis, but useful for defined path.

    3. Fallout Visualization Export and calculate externally (most reliable)

    • Export the Flow data (CSV)
    • In Excel / Google Sheets, calculate % by dividing each path by the total outgoing paths from that node
    • This gives you clean, presentation-ready percentage data

    Regards, 
    Srividya.V

     

    manpreetkaur27
    Adobe Support
    manpreetkaur27Adobe Support
    Adobe Support
    April 30, 2026

    Thanks for the guidance, ​@SrividyaVenkat. I am marking this as the best answer.

      manpreetkaur27
      Adobe Support
      manpreetkaur27Adobe Support
      Adobe Support
      April 20, 2026

      Hi ​@cjnico 
       

      At this time, Flow visualization shows the numbers of path views directly on the chart, not the percentages.

      You can still see percentages by hovering over each path, but there is currently no setting to make percentages stay visible on the visualization itself or appear that way in an export.

      If you need to share the percentages, the best workaround is to:

      • export the Flow data
      • calculate the percentages outside of the visualization
      • present those percentages in Excel or another report format

       

      manpreetkaur27
      Adobe Support
      manpreetkaur27Adobe Support
      Adobe Support
      April 22, 2026

      Hi ​@cjnico 
      Could you please mark a best answer? This will help others with a similar query in the future.

      R
      rasikabhave2002
      Level 2
      May 4, 2026

      Hi all,

      Just to add to the earlier responses—this behavior is expected in the current implementation of the Flow visualization in Adobe Analytics.

      The Flow chart is fundamentally designed to represent absolute pathing volumes, and there isn’t a native toggle to switch the display from counts to percentages. As mentioned, percentages are only exposed via hover tooltips.

      Practical workaround (what most teams do)

      If you specifically need percentages for reporting or presentation purposes, the most reliable approach is:

      • Export the Flow visualization data (CSV)
      • Reconstruct the flow logic using a tool like Excel or Sheets
      • Calculate:
        • Path % = (path count / total outgoing paths from node) × 100

      This gives you a clean, presentation-ready dataset with full control over formatting.

      Alternative (within Adobe Workspace)

      If you want to stay fully inside Adobe Analytics:

      • Use a Freeform table with sequential dimensions (Page → Next Page)
      • Apply a calculated metric or percent-of-total column
      • Or use Fallout visualization if the journey is more linear, since it natively shows step conversion rates
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