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ScottTh3
Level 2
May 22, 2020
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Participation Allocation for Channel Combination

  • May 22, 2020
  • 1 reply
  • 3010 views

Though we usually use Last Touch and other models, I occasionally use Participation attribution to show marketing team the largest potential impact they've had from a channel.  I'm wondering if there's a way to get the deduped Participation allocation of two channels combined.  My attempts at segmenting or calculated metrics to solve these haven't worked.

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Best answer by ForgotPassword4Times

Would you be able to share a specific example of what you are trying to achieve?  If this is visitor based you could use a sequential segment, marketing channel = channel1 or marketing channel = channel2 THEN success metric exists.

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ForgotPassword4TimesAccepted solution
Level 4
May 27, 2020

Would you be able to share a specific example of what you are trying to achieve?  If this is visitor based you could use a sequential segment, marketing channel = channel1 or marketing channel = channel2 THEN success metric exists.

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