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April 17, 2018
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Paid Search Dimension different from Paid Search (first touch channel)

  • April 17, 2018
  • 1 reply
  • 1411 views

Hi,

I was confused why those two are different in terms of visits, please see the chart.

Can anyone explain, please?

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Best answer by nickhomer

The main difference that you will see between these two reports is that the default paid search value will only persist for the length of the visit, while a first touch attribution value will persist until it is set to expire (this could be 1 day, 3 months, 1 year, etc... )

1 reply

nickhomerAccepted solution
Level 4
April 17, 2018

The main difference that you will see between these two reports is that the default paid search value will only persist for the length of the visit, while a first touch attribution value will persist until it is set to expire (this could be 1 day, 3 months, 1 year, etc... )