Optimizing Segmentation: Navigating Dual-Segmentation in Marketo for Enhanced Personalization | Community
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KarthickSa1
KarthickSa1
December 26, 2023
Solved

Optimizing Segmentation: Navigating Dual-Segmentation in Marketo for Enhanced Personalization

  • December 26, 2023
  • 1 reply
  • 707 views

How to handle the segmentation of a contact in Marketo if they meet the criteria for two different segments simultaneously? What factors to consider, and what strategy will be implemented to address this dual-segmentation scenario effectively?

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Best answer by Jennifer_Dungan

OK, this area is for Adobe Analytics, and mostly these questions are reviewed by people who use Adobe Analytics. You would be more likely to find an answer if you post it in the correct forum, as that is where the Marketo experts watch for incoming questions.

1 reply

Jennifer_Dungan
Community Advisor and Adobe Champion
Jennifer_DunganCommunity Advisor and Adobe Champion
Community Advisor and Adobe Champion
December 26, 2023

Are you trying to create Marketo Segments? If so this would be better in the Marketo Engage community. (https://nation.marketo.com/)

 

If you are tracking your Marketo users in Adobe and are trying to create segments in Adobe Analytics that is a different thing... I don't use Marketo, so I would need to understand more what information you have available to use to help you this..

KarthickSa1
KarthickSa1Author
December 27, 2023

Thank you for your response. To provide more context, I'm specifically interested in scenarios within Marketo itself, not Adobe Analytics. Suppose a contact in Marketo meets the criteria for two different segments simultaneously. How would you recommend handling this situation within Marketo? What information or factors would be relevant for addressing dual-segmentation scenarios, and are there any best practices you can share within the context of Marketo's segmentation capabilities?

Jennifer_Dungan
Community Advisor and Adobe Champion
Jennifer_DunganCommunity Advisor and Adobe ChampionAccepted solution
Community Advisor and Adobe Champion
December 27, 2023

OK, this area is for Adobe Analytics, and mostly these questions are reviewed by people who use Adobe Analytics. You would be more likely to find an answer if you post it in the correct forum, as that is where the Marketo experts watch for incoming questions.

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