New certification: Adobe Customer Journey Analytics Developer Professional
The Adobe Digital Experience Certification Program is offering a new certification: Adobe Customer Journey Analytics Developer Professional.
If you have 3-6 months' experience with Adobe Customer Journey Analytics as a developer, this new professional-level certification is a great opportunity to demonstrate the knowledge and value you bring to your role.
What abilities are candidates expected to have?
- Critically analyze data to identify anomalies in the data ingestion process (troubleshooting) U/A
- Analyze data prior to ingestion into CJA
- Differentiate between dimensions vs metrics
- Create calculated metrics or filters using data from multiple data sources
- Troubleshoot defects in data quality
- Configure dimensions and metrics in data view for reporting
- Retrieve the required dimensions and metrics on the business questions
- Demonstrate proficiency in specific semantics and taxonomy of CJA: Data Views, etc
- Data validation using query services
- Derived fields
- Configuration of connection and data view
- Understand DULE concepts
- Data ingestion methods (latency, anything around capture of platform architecture design)
- Basic level understanding of AEP architecture surrounding data source ingestion through data lake to CJA
- Understanding schemas design
- Basic level of understanding of identity resolution (persistent, transient, merged IDs, field-based stitching)
With what technologies should candidates be comfortable in performing their tasks?
- Digital Analytics
- Data visualization
- Reporting, analysis and generating business insights
- Campaign Performance Monitoring
- Identity Resolution/Customer Profile Management (schemas)
- CJA certification should recognize that CJA frequently interoperates with AEP, CDP and AJO
- Troubleshooting
Visit the exam page on our new Adobe Certification Portal to view additional details, start studying, and schedule/take your exam. A practice test and exam prep guide are available to help you prepare for the exam. We wish all future candidates success with this new certification!