Negation operator needed in Discover segment builder | Community
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normcloutier8
normcloutier8
Level 4
February 11, 2010
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Negation operator needed in Discover segment builder

  • February 11, 2010
  • 3 replies
  • 1380 views

We are often held back from needed segment analysis by the fact that we cannot build segments out of people who have NOT done things.

 

For example, I want a segment for people who's page views have NEVER included "Sports" to compare their behavior with Sports fans. Or people who have never made a purchase, or never came to us from Google. The list goes on and on.

 

We have Equals, Contains, Contains All of, Contains at least one of, and unspecified.

 

In addition we need to have "Not Equals" and "Does NOT Contain"

    3 replies

    adamgreco0
    adamgreco0
    Level 7
    February 11, 2010

    Agreed!  One addition to this.  I often want to create a "converse" segment which is the opposite of the current segment I am looking at.   For example, if I am looking at a segment of 1st Time Visitors, I might like to contrast that with all Non-1st Time Visitors.  Unfortunately, that takes a lot of extra work.  It would be great if there were an easy way to "create opposite of the current segment."  Not sure how feasible that is...just an idea...

    brett51998
    brett51998
    February 12, 2010

    Can you explain how the "Exclude Canvas" in the segment builder doesn't meet your needs?

     

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    timlott
    timlott
    April 8, 2010
    DIscover 2.9 - Just released today - includes new rule operators for segmentation. New operators includes the following: Equals Does Not Equal Contains Contains All Of Contains One Of Does Not Contain Is Null Is Not Null Starts With Does Not Start With Ends With Does Not End With
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