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AbhishekDhami
AbhishekDhami
Level 2
August 12, 2025
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Need to understand use of different stream type value for Media analytics tracking

  • August 12, 2025
  • 2 replies
  • 669 views

When implementing Adobe Media analytics tracking, we have to pass "Stream Type" value.

As per this document https://adobe-marketing-cloud.github.io/media-sdks/reference/javascript/MediaHeartbeat.html#.StreamType we can pass different value based on the Media content type.

Just wanted to understand for which type of content what value we should pass. (just looking for below values)

  • LIVE
  • LINEAR
  • AUDIOBOOK
  • AOD
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Best answer by Vinay_Chauhan

Hi @abhishekdhami 

Similar to what @yuhuisg mentioned.

These values are mainly used to indicate the nature of the stream for reporting and analytics consistency:

  • LIVE - Real-time broadcasts with no ability to pause/rewind beyond the live point (e.g., sports event livestream).

  • LINEAR - Scheduled, fixed programming similar to traditional TV channels.

  • AUDIOBOOK - Long-form spoken word audio content, typically a full book or chapter.

  • AOD - Audio On Demand (often ad-supported), e.g., podcasts or music tracks served on demand with ads inserted.

The key is to choose the value that best matches the format and delivery method of your content.

Hope this helps.

2 replies

yuhuisg
Community Advisor
yuhuisgCommunity Advisor
Community Advisor
August 12, 2025

I don't know if there's a hard-and-fast rule about using the correct media type. Here's my take on the 4 values that you've listed:

  • LIVE: This would be used with a live stream. Think of YouTube "Live" videos.
  • LINEAR: This would probably be used with linear streams that have fixed programming. Think of your traditional TV broadcast channel, where there are programmes at fixed times.
  • AUDIOBOOK: This would be where the stream is an audio format and usually of spoken word. The content is usually fixed, like literally reading a book.
  • AOD: I believe this is an acronym for "ad-supported on demand". I suppose this would include any media that has interstitial ads. If YouTube were using Adobe Media Analytics, I'd say that almost all of their videos would fall under this type, since YouTube almost always inserts ads into videos.
    Vinay_Chauhan
    Community Advisor and Adobe Champion
    Vinay_ChauhanCommunity Advisor and Adobe ChampionAccepted solution
    Community Advisor and Adobe Champion
    August 12, 2025

    Hi @abhishekdhami 

    Similar to what @yuhuisg mentioned.

    These values are mainly used to indicate the nature of the stream for reporting and analytics consistency:

    • LIVE - Real-time broadcasts with no ability to pause/rewind beyond the live point (e.g., sports event livestream).

    • LINEAR - Scheduled, fixed programming similar to traditional TV channels.

    • AUDIOBOOK - Long-form spoken word audio content, typically a full book or chapter.

    • AOD - Audio On Demand (often ad-supported), e.g., podcasts or music tracks served on demand with ads inserted.

    The key is to choose the value that best matches the format and delivery method of your content.

    Hope this helps.

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