Need Clarification (Any Suggestion) On Data Discrepancy

Forum|Forum|11 months ago
February 18, 2025
2 replies
918 views

I am dealing with several types of data from Adobe Analytics, but discovered certain discrepancy.
We are using CID with URL to track the campaign traffic. Now for two separate reasons I capture data in 2 different way.
1st Way:

Tracking Code ------- Unique Visitors

2nd Way:

Tracking Code ------- Unique Visitors -------- Bounce Rate ------- Avg Time Spent

Now I am seeing difference in "Unique Visitors" in 2 dataset. Numbers are less in 2nd way, is the difference is due to the separate parameters in 2 cases? Or there might be some error in data?

Regards

Utsav

Analytics

Best answer by Josh Stephens

Hi @utsavm1234 , as Jen mentioned, tracking code will persist based upon your rules. I find it's often easier to troubleshoot issues while just looking at instances where values were set (and excluding persistence). You can do that in the segment builder.

R

rudraWiley

Level 3

information doesn't look enough, can you please provide more details to it? with screenshots if possible.

Jennifer_Dungan

Community Advisor and Adobe Champion

I agree, we unfortunately don't have enough information to understand what you are seeing or what the problem is to be able to properly help you.

U

utsavm1234Author

Level 2

1st Way

CID	Unique Visitors
Digital-Programmatic-Display-Solutions	3928
soc-YouTube-LoadUnload-US	2894
ps-Google-TEvergreen-T2-US	1634
prog-Stackadapt-Display-Forrester-CPD-US	2405

2nd Way

CID	Unique Visitors	Bounce Rate	Avg Time Spent (Sec)
Digital-Programmatic-Display-Solutions	3928	94%	99
soc-YouTube-LoadUnload-US	2894	69%	842
ps-Google-TEvergreen-T2-US	1634	77%	464
prog-Stackadapt-Display-Forrester-CPD-US	2405	81%	65

Another information is; in 1st way data collected weekly and in 2nd way monthly.

Jennifer_Dungan

Community Advisor and Adobe Champion

I'm afraid I am still not sure what the discrepancy is... what is the retention period of your tracking codes? Once a value is tracked, it will continue to persist the value until it expires or is overwritten...

Also, are these your raw dimensions, or Segments used to pull the Tracking Code value.. if segments, what is the definition of the segment?

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