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Josh Stephens
Community Advisor
Josh StephensCommunity Advisor
Community Advisor
June 14, 2023
Question

Most valuable types of visualizations

  • June 14, 2023
  • 1 reply
  • 469 views

I'm just curious which types of visualizations do you find most useful in your typical analyses?

 

I know Adobe Analytics offers a wide-variety of types of visualizations, but I'm curious if there's a small handful everyone finds themselves using on a regular basis.

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    1 reply

    Jennifer_Dungan
    Community Advisor and Adobe Champion
    Jennifer_DunganCommunity Advisor and Adobe Champion
    Community Advisor and Adobe Champion
    June 14, 2023

    I probably should use more!

     

    Right now our main go-to visualizations are Freeform Tables, Line Graphs, and Summary Number/Change; then to a lesser degree Donut or Stacked Bar/Column.

     

    We do use Funnels, but more and more I am asked by business to create the funnels as freeform tables (with the same sequential logic) so that they can compare how the funnels are trending over time.... so basically I have to make the steps (this THEN that THEN something else), and do all the % calculations between steps, etc, so that the breakdown can be by week (and we can look at last X weeks, and see how the traffic and % vary over time).

     

    In fact, I wouldn't be surprised if they stopped looking at the funnel completely 🙂

     

    I have also started using the new "Key Metric Summary" as well (as a replacement for paired Summary Number / Change components).

     

    Then of course I use Text components to add change notes and table of contents for long reports.

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